Once in the “throne”, Huawei’s global smartphone market share may drop to 4%
- Tram Ho
Huawei’s share of the global smartphone market could drop to just 4% in 2021 – a huge drop for manufacturers who have reached the “crown” in this field. this summer.
Bloomberg quoted a forecast from TrendForce on November 24 that Huawei’s global smartphone market share will reach 14% this year, and then decrease to less than a third of that number next year.
The US sanctions campaign against Huawei has caused the Chinese technology giant to lose access to software, chip designs and key manufacturing partners.
No longer equipped with important US-origin applications such as Google, Maps, or the Play app store … Huawei phones have become less attractive to consumers in markets outside of China. Lacking supply of components, Huawei’s smartphone output may also be cut.
Recently, Huawei sold its low-cost phone brand Honor to an investor alliance in Shenzhen. TrendForce forecasts Honor will have a 2% share of the global smartphone market next year. Honor itself also faces many challenges such as lack of components, uncertainty related to sanctions …
TrendForce believes that other Chinese phone brands like Xiaomi and Oppo will jump in to fill the void left by Huawei. In addition, the “big” like Apple and Samsung will also benefit.
According to the report, Honor, Xiami, Oppo … are likely to increase their output target next year and compete more strongly to occupy the vacant market share.
In the second quarter of this year, Huawei overtook Samsung as the world’s largest smartphone maker by sales, according to market analysis firm Canalys.
Most of Huawei’s second quarter sales came from mainland China. In the context of the global smartphone industry being heavily influenced by Covid-19, Huawei enjoys advantages over other manufacturers thanks to its large domestic market, even though it is a target of destruction of the US
Huawei sold 55.8 million smartphones in the second quarter, down 5% from the same period last year. Samsung decreased approximately one third of sales, down to 53.7 million devices, holding the second place.
Source : Genk