Olympus abandoned the camera business, selling it to the company that once bought VAIO

While it has always denied rumors that it would abandon the camera business, Olympus today officially sold the business to Japan Industrial Partners (JIP), the company that once bought the unit. Sony VAIO calculator. After selling the camera business, Olympus will focus only on the industrial imaging equipment and medical divisions.

Olympus says it has tried to restructure, reduce costs, focus on high-cost lens products, and implement many solutions to survive in the digital camera market. However, these efforts did not bring success, Olympus camera business has been in a loss for the last 3 years.

The fate of Olympus’ camera business under JIP is still unclear. But, Olympus said that JIP will make this business more compact and more efficient, just like it did with VAIO.

That means JIP will still sell existing cameras and continue to develop new Olympus cameras. But it may be limited in a certain market, to bring the highest efficiency. It is likely that it will be the Japanese market, like the fate of VAIO computers.

Reference: engadget