Norway: It’s illegal to not clearly state if a photo has been edited or not

Tram Ho

Norway recently passed a new law that prohibits the posting of promotional images on social networks without clearly stating that it has been edited or not. This law is designed to combat celebrities or influencers creating “unrealistic beauty standards”, which are unnatural, causing many people to feel self-conscious about themselves. , even worse, have a body metabolism disorder.

This law first appeared in the Advertising Act 2009 and was passed with 72 votes in favor and only 15 against. Accordingly, advertising photos with models that have been edited to become more beautiful, including slimming, lightening skin, will have to add a government label.

Na Uy: Không thông báo rõ về việc ảnh chụp đã được chỉnh sửa hay chưa là hành động phạm pháp - Ảnh 1.

The designated social networks include Facebook, Instagram, Snapchat, TikTok and Twitter. Violators will be fined according to different levels, more serious can be imprisoned. The Ministry of Children and Families wrote in proposals sent to the Norwegian parliament: “Pressure about your body to be perfect is everywhere, from the workplace to the public. Even at home, knowing that promotional photos with models are edited to be “perfect” is a way to combat this invisible pressure, minimizing its negative impact. especially to children.”

Although this code is very useful, its application in practice is difficult. This is a Norwegian law, so it will not apply to people living outside the country. Moreover, it is not clear who will stand to check if the photo has been edited or not – something that is very difficult to do. Some have even said that discouraging advertisers from retouching will push photo models to get plastic surgery to achieve “beautiful standards” without the help of software.

Na Uy: Không thông báo rõ về việc ảnh chụp đã được chỉnh sửa hay chưa là hành động phạm pháp - Ảnh 2.

On the positive side, most celebrities in Norway have agreed with this law. Some even say that the law should even apply to all photos posted online, not just advertising or influential people’s photos.

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Source : Genk