No need to upgrade the configuration, smartphone vendors using simple visual trick also sell more devices
- Tram Ho
Strongly upgraded both in configuration and appearance compared to the Galaxy Note9, the Galaxy Note 10 versions are getting great success – as stated by Samsung, in the third quarter, this device has " surpassed through the sales performance of its predecessor, with double-digit growth . "
But as many rivals are gearing up to launch in new series, what will help Samsung maintain the current appeal of the Galaxy Note 10 in the eyes of its users? The solution turned out to be much simpler than people thought: equipping the body with a set of distinctive colors.
That's why Samsung is launching a new version of Galaxy Note 10 with Aura Blue color. Unlike ordinary blue, Aura Blue color can change color under different lighting conditions or viewing angles, making Galaxy Note 10 Aura Blue the most impressive color version ever.
This familiar approach has been used by Samsung for many years with its flagship line. They typically debut with some basic colors and every few months, the company refreshes its devices with new unique colors to encourage users to withdraw their wallets again.
Why is this card, though simple, effective?
With the current needs of users, configuration and features are no longer the only concern when looking to buy a smartphone. Instead, consumers are increasingly interested in the brand and the appearance of the device as a means to assert their personality.
Owning a flagship smartphone has made the user stand out from other devices. But if that flagship is also wearing a unique color outfit like Aura Blue, it will make it more different and personality than similar devices but bring more traditional colors.
That is also why this sales tactic is only used by Samsung for flagship devices instead of spreading rampant to mid-range smartphones. And of course, flagships with these colors are all "limited" versions to ensure individuality for both users and devices.
Not only Samsung applies this strategy
Creating new color versions to prolong smartphone success is not a new tactic, even a determined company like Apple has applied it before and achieved many brilliant successes.
More than 4 years ago, when the iPhone 6S and 6S Plus were launched, Apple brought the Rose Gold back for the first time. The configuration is no different from other versions, but the back with this unique color has caused a global fever. It is quickly out of stock in many markets and users have to wait 4-6 weeks until receiving the goods.
This year, Apple applied the same approach when it first launched a new version of moss-colored iPhone called "Midnight Green". Not too luxurious and elegant like the Rose Gold color on the iPhone 6S, but Midnight Green still attracts the attention of buyers thanks to the difference compared to traditional colors.
Moreover, on the new iPhone 11 Pro, this new mossy green has a certain effect, it helps the camera cluster on the back of the new iPhone become less rough!
Creating a unique new color and personality, matching the level of the flagship as well as being attractive enough to buy at first sight is not as simple as we think. Appreciating the audience you want to target to create the right color features is just as complex as equipping new features on every upcoming flagship.
Source : Trí Thức Trẻ