Nikon engineer interview: What can Japanese camera manufacturers do to make a difference?

Tram Ho

Recently, Nikon China held a meeting that allowed the press to directly interview the engineers who developed their Z7 II mirrorless camera. Among them is Thom Hogan, an expert on Nikon products with questions about how Nikon can make a difference to continue to grow in the future.

Phỏng vấn kỹ sư Nikon: Hãng máy ảnh Nhật Bản có thể làm gì để tạo sự khác biệt? - Ảnh 1.

Just recently, Mr. Hogan created an article to ‘reassure’ Nikon fans after Sony released the Alpha 1 – one of the most powerful mirrorless cameras available today. But after the interview, he couldn’t help but be skeptical about the company’s next move: “Through Nikon’s answers, I feel like the company is not knowing how to make its own direction.”

Phỏng vấn kỹ sư Nikon: Hãng máy ảnh Nhật Bản có thể làm gì để tạo sự khác biệt? - Ảnh 2.

During the interview, the engineers developing the company’s Z7 II series said that the purpose of the product launch is to enhance focus quality, image processing capabilities, battery quality, increase the buffer (buffer), ability to shoot continuously and film. All these upgrades are worth mentioning, but not comparable to what Canon and Sony can do.

These are not things that can ‘jerk off’ in ads, they’re all just minor upgrades. Things to impress users like resolution, global shutter, capabilities Neither the dark shutter nor the higher quality viewfinder is present. “

Lots of photographers say that the Z6 II and Z7 II are almost no different from their predecessors, all the new features can be made available by the vendor by software update. Mr. Hogan said that Nikon did not do this to make many differences between models, users who want to use the new features must pay money to upgrade.

According to him, Nikon is constantly listening to user suggestions to apply to its products, but just doing so is not enough! “Nikon may come up with a list of things that users want to add to, but also need to find new features to address weaknesses in their products, things that users do. not realizing they are facing or not knowing how to describe it. “

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Source : Genk