- Tram Ho
For a website with 5 billion video views per day across the platform, it was shocking to know that the number of videos would never hit the minimum 1,000 views milestone. This data is published by Pex, in their analysis of the video sharing platform in 2019.
” While YouTube remains the default content platform for building popularity, removing all barriers on the path from darkness to fame is not easy. An unexpectedly large number of YouTube videos (88, 4%) has not reached 1,000 views so far. “- According to Pex.
Not stopping at the above shocking data, the analysis also revealed another pretty “brain hack”. A microcosm representing YouTube channels actually achieves an average of 100,000 views per video. Only 0.77% of all YouTube content hit that mark, but they make up 82.83% of the total actual viewers (!?)
Total videos by view group: only 0.77% of YouTube videos have 100,000 or more views
But 0.77% of those videos have very high views
This may not come as a shock to some, but it does show some of the problems that are happening with the content recommendation system to viewers, especially when more than 80% of the views on YouTube are. comes from a small group of content and builders.
” Despite the dramatic growth in video uploads in the Gaming category, it is not the best performing category on YouTube. Music continues to dominate the platform with more views per video. More than any other category When leveling the length of each uploaded video, the top spot of the music category is even more evident. The 2,944 views per minute of music videos is more than double compared to videos in the Entertainment category, and almost 22 times faster than the ” Gaming ” category .
The dominance of the Music category on YouTube is not surprising. Music videos are the most viewed category in 2019. Gaming is the category with the most number of video uploads, but has quite a few views when compared to other popular videos on YouTube, but many Most likely, the Gaming category is currently overcrowded.
Total views / videos by content category
Total YouTube content by content category (red: gaming; blue: people & blog; mint: other; yellow: entertainment; green: film & animation; orange: music)
If there is one thing to learn from the report, it is that it is difficult for content creators to make a breakthrough on this service. With YouTube being heavily criticized both from fans and content creators, the company may need to consider introducing some form of reform to help YouTube become a fairer playing field. everybody.
Also, if you are thinking of starting a YouTube channel in 2020, don’t be too fantasize about views exploding overnight!
Source : Genk