MXH Lotus “does not compete directly with Facebook because users go to Lotus to read content”

After a lot of previously revealed information, in the morning of September 9, 2019, VCCorp Joint Stock Company held a press conference for Lotus Social Network.

At the beginning of the press conference, Mr. Nguyen The Tan, General Director of VCCorp, Lotus Development Unit, said: “Lotus Lotus is built on 3 main pillars: Content / Manufacturer of Content, Product, Community. .

First of all, Lotus is the content-focused MXH, content-centric. We build Lotus under the unique angle of content distribution of users created by the readers.

Lotus attracts users with better content, more quality and more variety.

For good original content, this period, Lotus collaborated with more than 500 content creators in 20 different fields (Education, economics, photography, story writing, blog, vlog, entertainment, audio). music …) and over 30 political sources (VTV, Tuoi Tre, Labor, Youth, Dan Tri, Central Youth Union, People’s Army …).

Why Content is a King? We take the example of K + buying soccer matches, which has a large audience. Or theaters, moviegoers come to see blockbusters, not to sit. Similarly, people come to Lotus to see great content, not just open the app. “

Mr. Nguyen The Tan, General Director of VCCorp, the Lotus social network development unit.

“On Lotus, every person is an artist, anyone can become an expert.”

Sharing the work strategy of the Lotus manufacturer content and celebrity, Ms. Nguyen Thuy Dung – Director of Marketing & Management The content creators and celebrities of Lotus, said: “We listen Listen to the needs of content creators to see what they need, what they want, what they want. Of the 500 contents creators, about 100 content creators are committed to creating different, quality content series.

For celebrities, they need to interact better with fans on social networks. For example, Miss H’Hen Ni wants to organize many volunteer activities, how do H’Hen organize, connect with businesses, with people who need help? Current social networks don’t solve this problem, Lotus sees it and creates platforms to meet the needs of content producers and celebrities. “

Ms. Nguyen Thuy Dung shared about Lotus’s working strategy with content producers and celebrities.

Lotus social network creates all conditions to “unleash creativity” for content creators. Lotus provides nearly 50 diverse formats such as entertainment videos, blogs, images, quick videos, magazines, music, books, etc. to help convey different types of content to many subjects such as journalists and writers. blogs, experts, photographers … In addition, Admicro’s advertising division of VCCorp is reaching up to 10,000 advertisers, all major brands, world-class advertising technology system, 300 professionals. Sales and consultants will ensure content creators on Lotus get immediate revenue from advertising.

On Lotus, each person is an artist, an expert in a certain field for a certain group of people, anyone can become a content creator, create more beautiful, new, born content. more active, bringing greater value to your audience.

Overview of Lotus press conference

Does Lotus compete with Facebook?

When asked by reporters about competition with Facebook, Mr. Nguyen The Tan said: “Lotus is both competing with Facebook and not competing. Lotus will compete for users’ time with Facebook, Youtube.

But Lotus does not compete directly because Lotus takes a stand in terms of content experience time. Users go to Lotus to see the content and issues that concern users. “

Mr. Nguyen The Tan also added that Lotus social network focuses on content development, revolves around content, this is attractive and appealing to users and also different from other social networks.

“The current content on some social networks is not professional enough because users post it indiscriminately,” Mr. Tan shared. The professionalism of social networking posts in general is still not high. A picture but not carefully done, an article not care little words. The current content on the Internet is heavy about reading too much, although there is a lot to see instead of reading but most are still simple, uncut-cut products that have not been invested, with many limitations.

Lotus developers team

For the opening of online sales , Lotus will surely open the door for online sales users to run their businesses and run ads. Even Lotus has created a good tool for online sellers.

A question that many people are concerned about is whether users are allowed to refuse ads or not , Mr. Nguyen The Tan said that users on Lotus are allowed to refuse, ignore ads that they do not care, do not want to see – But definitely when they go to Lotus, they have to see the ad.

On Lotus, to evaluate a good, in-depth content among millions of content every day , in addition to the automatic mechanism, there is the active mechanism of the user. When users participate in social networking issues that they like, they are interested in the interest, the content will be pushed up, more accessible.

Mechanism of verifying fake and real information on Lotus is not going to verify, confirming whether it is fake or real. For some types of fake news 100%, Lotus has algorithms so that these types of news don’t show. As for the unverified multi-threaded information, Lotus will handle it by enhancing the source of verified official information, getting information from the spokesperson and insiders themselves. For users to have more references, Lotus will also provide more accurate, more mainstream information.