More than 170,000 OPPO Reno5 units were sold in the first three months of 2021

Tram Ho

From the opening of the sale on January 10 to March 21, 2021, Reno5 not only accounts for nearly 50% of the sales of the mid-range segment (7-10 million), but compared to many segments. At other prices, products also outperformed the number of devices sold.

According to statistics, after 11 weeks of opening on the market (January 10 – March 21, 2021), Reno5 has sold about 170,000 units, accounting for 44% of the mid-range segment, 4.8% of the total. sold in the market at the same time and is the decisive product to increase the index by 28% in the first 11 weeks of 2021 compared to the last 11 weeks of 2020 of the mid-range smartphone segment. Reno5 can be considered as a “rare phenomenon”, because it still creates a great attraction for users, despite the market decline due to complicated developments of the disease.

Hơn 170.000 máy OPPO Reno5 bán ra trong 3 tháng đầu năm 2021 - Ảnh 1.

Reno5 Silver version

According to the latest data, in the first 11 weeks of 2021, the Vietnamese market has consumed about 3.51 million products. In which, the mid-range segment contributed 382,000 units, accounting for 11%. According to statistics, the week with the highest sales volume is week 1 with 42,710 units, while the week with the lowest sales is week 11 with 23,000 units. This is the lowest level in the mid-range segment on record in the past three years, but given the realities of the market during the 3rd social isolation and the fear of Covid-19 epidemics returning, many sellers oddly said, “this is an acceptable threshold, contributing to dispel the sadness of a very difficult year”.

“On this occasion of sale, if any reputable manufacturer in the market has” delicious “goods at a reasonable price … will sell. Just deviating from one of the above conditions will be difficult to sell” , Mr. Phung Commented Ngoc Tuyen, Mobile Telecom Industry Manager of The Gioi Di Dong Group. Mr. Tuyen said that “OPPO Reno5 appeared in the early days of the year with its own values, which created a rare excitement in the smartphone market in the past few years”.

“This is a strange phenomenon of a product with a mid-range price in the recent years of the smartphone industry,” said Pham Quoc Bao Duy, Director of Mobile products at FPT Shop’s retail channel. Previously, at the end of January, according to market research firm, OPPO Reno5 was recorded as the best-selling smartphone in the market in January 2021.

According to Mr. Duy of FPT Shop, “At the time of launch, Reno5 had no significant competitor in the segment. Reno5 was a good product with price commensurate with the quality and features of the product. I don’t think it’s luck. It is the manufacturer who has chosen the right point of purchase for the consumer to launch this series. In addition, the smooth and thorough coordination between OPPO and dealers from securing the source of goods, communication and the sales program also contributes to the success of this product. “

Mr. Phung Ngoc Tuyen said that, in addition to values ​​such as price, new features, release time, OPPO already knows how to market and communicate Reno5 to increase consumer interest in the smartphone market, said both today have many disadvantages. “When converging the advantages plus the strength of retail channels, Reno5 leads the mid-range segment and many other segments, it is understandable”, commented Mr. Tuyen.

Hơn 170.000 máy OPPO Reno5 bán ra trong 3 tháng đầu năm 2021 - Ảnh 2.

Customers receive Reno5 device on the day of sale at The Gioi Di Dong store

Reno5’s attraction has not stopped. Many retailers are heavily marketing to sell these machines. Refer to many stores of, FPT Shop, Viettel Store, CellphoneS …, young people are the main group of customers who buy Reno5 because they realize the product is worth the money spent.

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Source : Genk