Mobile World (MWG) set a new revenue record in January 2022 with VND 16,000 billion, about to open a store in Indonesia

Mobile World Investment Joint Stock Company (MWG) has just announced its business situation, setting a new record in January 2022 with more than VND 16,000 billion in total revenue and VND 2,300 billion in online revenue due to the peak sales season. serving the 2022 Lunar New Year, taking place in the first month of the year.

Thus, in February this year, there is no sales period before Tet and only open 75% of the time of the normal month. Therefore, MWG will publish the business report for the whole Tet season (the first 2 months of the year) to have a meaningful comparison compared to the same period.

In detail for each category, The Gioi Di Dong/Dien May Xanh (TGDD/DMX) achieved the highest sales ever of 13,500 billion dong, thanks to (i) focusing on preparing the goods, preventing the situation from happening. lack of sales in the context of tight supply, (ii) deploying attractive promotions to attract customers, and (iii) ensuring uninterrupted delivery and installation capacity during the peak season.

Topzone chain opened 8 more AAR model stores and 1 new APR independent store in January 2022, bringing the total number of points of sale to 19 and presence in 14 provinces. Thus, after only 4 months of official launch in the market, Topzone has become an Apple Authorized Dealer in Vietnam with the largest store network, coverage and market share. After the effect of new product launches and Topzone opened more stores in the provincial market, store sales have stabilized at 8-10 billion VND/month.

On January 10, 2022, MWG tested 12 independent retail stores: Mother & Baby products (AVAKids); sportswear (AVASport); fashion (AVAFashion); at the same time, deploying shop-in-shop business: jewelry (AVAJi) at TGDD store and bicycle (AVACycle) at DMX store. Due to the opening on the occasion of Tet, the AVA chain’s points of sale had a good start and contributed more than VND 50 billion in revenue.

With more than 2,100 stores and online channels, Bach Hoa Xanh (BHX) recorded more than 2,400 billion in revenue in January thanks to the high demand for FMCG shopping during Tet. BHX sales are expected to be the lowest in February because the purchasing power of FMCGs dropped sharply right after Tet and the chain actively implemented promotions to handle inventory.

In 2022, MWG sets a target this year to have revenue of VND 140,000 billion and profit after tax of VND 6,350 billion, up 14% and 30% respectively compared to the previous year. In which, the TGDD/DMX chain is still the main cash flow driver, contributing 75-80% of total revenue thanks to system expansion, conversion and upgrading of many stores in potential areas and business. Add new products to increase sales of existing stores.

On the contrary, BHX will temporarily suspend new openings to strengthen its operating platform, prepare for expansion from 2023. In 2022, this chain will focus on attracting customers and actively improving revenue, increasing revenue. high quality and implemented many promotions with extremely competitive prices to make fresh products the destination of BHX. BHX expects to contribute 20-25% of sales to the Group.