Mobile World is about to launch a new chain of stores, organize a minigame for users to predict business items?

Tram Ho

After the success with many chain stores retailing different items, it seems that Mobile World wants to expand its presence with a new chain of stores called TopZone. This new store chain name has started to appear on Mobile World website with the link to the website: topzone.vn

Currently, Topzone’s website is still in development with a minigame for players to predict the upcoming business direction of this new chain of stores. Besides, there is also a countdown timer until the official launch event of the store chain at 8 pm on October 16. This is also the time when the CEO of the new store chain announced the results of the minigame and awarded the prize.

Thế Giới Di Động chuẩn bị ra mắt chuỗi cửa hàng mới, tổ chức cả một minigame để người dùng dự đoán mặt hàng kinh doanh? - Ảnh 1.

On the website Topzone.vn is displaying the image of the chain’s CEO, Mr. Doan Van Hieu Em – who is currently the CEO of the Dien May Xanh chain and The Gioi Di Dong.

When participating in the minigame on Topzone, you will see 5 answers to the question ” What is Topzone chain? ” including: New chain in foreign markets, chain of high-end fashion stores, chain of high-tech stores , Brand shop chain Samsung and Brand shop chain OPPO.

Thế Giới Di Động chuẩn bị ra mắt chuỗi cửa hàng mới, tổ chức cả một minigame để người dùng dự đoán mặt hàng kinh doanh? - Ảnh 2.

Currently, Mobile World has 5 chain stores with different brands, including: The Gioi Di Dong chain specializing in technology sales, Dien May Xanh chain focusing on electronics – electronics, Bach Hoa Xanh As a supermarket chain, Bluetronics is an overseas consumer electronics retailer – mainly in the Cambodian market. And finally An Khang, a chain of drugstores.

With the presence of Bluetronics, perhaps Mobile World does not need another chain of stores abroad, especially in the context of the current complicated epidemic.

 

Besides, another thing worth noting is that the banner for this minigame seems to be aimed at women and children when it comes to an icon that looks like a “pregnancy test” and birth. Therefore, it is likely that Topzone will be a chain of stores for high-end fashion, maybe even for mothers and babies. This is also an area that Mobile World has not yet in its retail ecosystem.

Thế Giới Di Động chuẩn bị ra mắt chuỗi cửa hàng mới, tổ chức cả một minigame để người dùng dự đoán mặt hàng kinh doanh? - Ảnh 4.
Thế Giới Di Động chuẩn bị ra mắt chuỗi cửa hàng mới, tổ chức cả một minigame để người dùng dự đoán mặt hàng kinh doanh? - Ảnh 5.

Not only being promoted on Mobile World’s website, the minigame introducing Topzone is also promoted by the company offline, through 10 billboards in public areas in Hanoi and Ho Chi Minh City. It shows that the company is making the best efforts to prepare for the birth of a new “child” in its large retail family.

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Source : Genk