Mark Zuckerberg just gave users a reason to return to Facebook

According to TechCrunch, Facebook has just launched a new way to accurately assess user needs. Specifically, this social network started adding “Show more” and “Show less” options on posts so that users can freely choose what they want to see. . This feature will also be tested on the Reels app soon.

If a user selects “Show more”, Facebook will temporarily increase the rating for that post. Similar content will also be promoted. In contrast, with the “Hide less” option, users directly reduce ratings for these content.

According to a Facebook spokesperson, this choice will affect the post’s visibility within 60 days. The company chose this timeline because previous studies have shown that the trend of users liking content on the platform usually lasts only a few weeks.

” Like the changes we’ve made to our product before, Facebook will use direct feedback to continually improve our approach to users ,” Facebook said in a statement.

By providing users with two options for direct feedback on ratings, Facebook hopes to help its AI system become smarter and more responsive.

“ This feature can help you discover more valuable content. Users can see more of the content they want, and in turn, hide the unnecessary content ,” the company said in a blog post.

This change is considered one of Facebook’s efforts to address complaints from users, that the homepage has too many posts that they don’t really care about. The new feature will give users more control over what will appear on the feed.

It should also be noted that Facebook may be looking to improve its algorithm to better find the posts and stories users really want to see, especially in the context that Meta is competing with TikTok.

“ Meta is going against a lot of trends, like it’s getting older and TikTok is expanding. The privacy changes on iOS hurt Meta quite a bit,” commented a top advertiser.

The move was made, in the context of Meta and its CEO, Mark Zuckerberg struggling against public opinion. Privacy scandals, internal disagreements or the departure of right-hand man Sheryl Sandberg are just a few of the many issues that are weighing heavily on the shoulders of the so-called “Prince of Silicon Valley”. according to the Telegraph.

” This could be a string of Facebook’s darkest days ,” said Dan Ives, a veteran Wall Street tech analyst. “ With the metaverse, there is so much skepticism. Zuckerberg and the development team, as a corporation, are facing unprecedented challenges .”

Mark Zuckerberg himself calls this ” one of the worst recessions Meta has ever seen “, according to Reuters. It will affect the entire second half of the year, in which the deficits that Meta recorded in the customer spend market share are said to be the most serious.

It is known that many advertisers are looking to withdraw from Facebook, as the business model and reputation of the largest social network on the planet are seriously affected. The problem is said to be extremely bad, even difficult to improve, after Meta got entangled in a series of lawsuits related to user privacy.Meta, once considered a partner of choice. gold, now tops the list of advertising contracts that need to be cut.

Via: TechCrunch