Learned from Steve Jobs, this is one of the habits that helped CEO Tim Cook turn Apple into a $2.4 trillion company

This is a habit established by Steve Jobs and Tim Cook has maintained it throughout the years as CEO of Apple.

It’s hard to imagine what you would do when you succeeded as CEO of Apple from a legend like Steve Jobs. However, everyone has to admit Tim Cook did a good job. When he started in this position, Apple’s market capitalization was $340 billion. Today, Apple is the most valuable company on the planet with a market capitalization of 2.4 trillion USD.

Of course, Steve Jobs and Cook are different people, possessing different leadership styles. Jobs is one of the legendary entrepreneurs with the ability to build a business empire. He is known for being the man behind innovative projects such as the iMac, iPod, MacBook Air and iPhone. Each of these products redefines the product categories to which it belongs.

Tim Cook, meanwhile, is known as a “king” in supply chain management, helping to create a huge amount of products with the most perfect quality, bringing the highest profit for each product. .

However, there is one thing in common between these two leaders. More precisely, there is a habit Cook has kept throughout his time at Apple and it is a habit learned from Steve Jobs: Every Monday morning at 9am, Cook will meet all of Apple’s top executives.

“In a way, the company still operates the way Steve set it up,” Cook told Kara Swisher earlier this month.

There are two lessons to be learned here.

First, if you lead a team, your job is to build a structure for the team to succeed. Meeting everyone in the same place, talking about problems is a good habit for a new week.

Steve Jobs explained this habit in 2008 in an interview with Fortune magazine: “I want them to make decisions that are as good, or better, than I am. The way to do that is to let them know everything, not only related to them but also everything else.

So what we do every Monday morning is re-evaluate the whole work. We look back at what sold in the previous week. We look at each product in development, product in problem, product in highest demand. Everything that’s going on, we’re evaluating. And we evaluate week by week.

80% of the reviews will be the same as the week before but nothing. We don’t have a lot of processes at Apple, but it’s one of the few processes that we have to keep.”

Apple is much larger now than when Steve Jobs was at the helm. This means that it becomes even more important to gather all leaders in the same meeting. In an interview with 60 Minute in 2015, Cook said that one of the reasons he kept the process in place was because of what he learned from Jobs.

“This is Steve’s company. This is still Steve’s company,” he said. “It was born that way, still that way. His style remains the company’s DNA.”

This leads to a second lesson: you need to have the attitude of a marketer. When you take on a position—whether it’s a manager or CEO of a company—the first thing you have to think about is that when you make a decision, it has to be the right one.

Apparently, Tim Cook spent many years studying Steve Jobs before taking on this important position. He captures the key elements that keep Apple Apple.

“One of his final pieces of advice to me, and to all of us, is to never ask yourself what you should do. Simply do what’s right,” Cook said at a memorial service for Steve Jobs. Investing in your team, making sure they share a common vision, providing the opportunity to help you make decisions is always the right thing to do.