Korean electric vehicles MBI penetrates into Vietnam market and aspires to dominate the electric motorcycle market

In recent years, electric motorbikes have gradually become familiar means of transportation. It is not difficult for us to see electric motorbikes on the road but no one has left an impression.

Vietnam electric motorcycle industry: big piece of fat cake

Vietnam electric motorbike industry is now considered to be quite “messy” when consumers find it difficult to choose a quality electric motorbike, ensuring their rights when using. Most products on the market come from China with unstable quality, yet a brand leaves a good impression on consumers. What the market is missing now is a brand that really stands out among the “messy” names.

The electric motorcycle market lacks truly quality products

For MBI Group, joining Vietnam’s electric motorcycle industry is now equivalent to becoming one of the first outstanding brands. This is a great advantage that any company that joins the industry wants. Therefore, at the end of 2018, the multinational technology corporation from Korea decided to cooperate in manufacturing and distributing high-class electric motorbikes in Vietnam with DKBike – a Vietnamese electric vehicle company with 10 years of experience. on the market.

Major difficulties come from gasoline-powered motorcycles

Motorcycles running on petrol have always been considered as the main means of transport in Vietnam, which are evaluated as diversified models and prices, meeting many different demands of the market.

Meanwhile, electric motorbikes are still subject to the old consumers’ prejudices against Chinese models: poor quality, badly damaged, high repair costs, limited travel distance and especially low life expectancy.

Therefore, joining the market now is both convenient and a big challenge for MBI Group. They have to find a way to reposition their electric motorcycle brand in the minds of consumers, helping consumers understand better and better about real quality electric motorcycles.

Korean electric motorbike MBI penetrates into Vietnam market

MBI is a multinational technology company from Korea. MBI has a history of more than 25 years of research and development on drives. The company that owns more than 200 patents has been registered with the World Intellectual Property Organization – WIPO. MBI has the advantage of technology and experience to produce electric scooters and electric scooters.

MBI electric motorbikes become bright spots in the market today

In early 2019, three electric motorbikes launched in Vietnam include: MBI V, MBI X, MBI S. The MBI electric motorbike is outstanding with beautiful appearance, the design is like a high scooter. level. The car is equipped with a powerful capacity comparable to a 100cc gasoline-powered motorbike with the ability to take the 100km long journey each charge. MBI electric motorbikes possess great advantages that there are no competitors in the market.

Especially, all MBI electric motorbikes use standard Lithium-ion PIN, easy to disassemble and replace. MBI provides PIN replacement service at MBIGo battery exchange stations nationwide instead of charging time. Consumers can visit any PIN rental station and change the battery to continue moving to a reasonable fee.

Consumers easily charge / exchange PINs at thousands of stations nationwide

In the first phase, the company planned and is conducting 500 PIN exchange stations in the third quarter of 2019. The brand’s next goal is to have 15,000 stations throughout Vietnam by 2020. The total budget invested for this project of developing the charging station network and PIN leasing station in Vietnam is expected to reach more than 1 billion USD. The target market share of MBI Group in the first year of launch is 3% (over 100,000 cars / year) and the following years reach over 5.0% (over 200,000 cars / year) with a total revenue of 3 years expected to reach ~ 834,500,000 USD.

Currently, MBI electric motorbikes are still superior to other competitors in the same segment. MBI Group can totally be optimistic about the ambition to dominate the electric motorcycle market, replacing gasoline-powered motorcycles in Vietnam.