It’s not an exaggeration to say that Mark Zuckerberg is one of the wisest people in the world, looking at the 3 strategies Facebook boss applies is enough to understand!

Mark Zuckerberg is a name no stranger to billions of people around the world because he is the creator of Facebook – a huge social network that currently has about 2.8 billion monthly active users (more than a third of the world’s population). gender).

In addition, Facebook also owns 2 other popular applications, WhatsApp and Instagram, with 2 billion and 1.3 billion monthly active users, respectively. With such impressive numbers, it is not “exaggeration” to say that Zuckerberg is one of the wisest people in the world when it comes to turning the startup born in the Harvard dorm room into the leading technology empire it is today.

Here are 3 strategies that the world’s 5th richest billionaire applies to turn Facebook into a global brand:

Really believe in my vision

It’s easier to succeed and make a positive impact on the world when you’re optimistic and truly believe in what you’re doing. Zuckerberg once said: “There are two types of people in the world: optimists and pessimists. Pessimists are often right, but optimists are often successful. If you think your idea is viable, find a way to make it happen. Even if you make the following mistake and people doubt you, you still need to keep the faith.”

Zuckerberg has the passion, dedication and incredible work ethic to make Facebook the tech giant it is today. While his friends go out to eat and party, he often stays in his dorm room and writes code for the website until morning.

Lesson learned: If you want to build a global brand, you need to believe in yourself.

Let Facebook “natural musk flavor”

Zuckerberg doesn’t need to convince anyone that they should set up a Facebook, WhatsApp or Instagram account. The greatest value of these platforms is that they allow users to connect with everyone, from family, friends to colleagues… around the world, completely free.

Of course, the above applications are not perfect and have been criticized by users for many different reasons. However, it is undeniable that they are an integral part of the daily communication of billions of people around the world.

In the last few years, Facebook has expanded to more countries around the world to increase people’s ability to connect, especially in the context of the current pandemic that continues to be complicated around the world.

Lesson learned: To create a global brand, it needs to have broad appeal. When you build a product that people want to use, you’ve succeeded.

Prioritize user experience

According to Reuters data, advertising is the main source of revenue for Facebook. In the second quarter of last year, the company’s revenue jumped 10% to $18.3 billion as people stayed home and surfed the Internet more. At the same time, businesses are also quickly switching to online sales.

The longer users surf Facebook, the more money the company makes because they display more ads in the user’s newsfeed. So, from a financial perspective, it’s completely understandable why Zuckerberg has always focused on improving the user experience. Up to now, Facebook has implemented many new features compared to the beginning (groups, stories…) to retain users.

Lesson learned: Always look for ways to optimize products/services to improve customer experience, otherwise, they will look to other alternatives.

Like it or not, it’s hard to deny that the 37-year-old billionaire’s success is a clear example of what you can do to build a global company.

First, believe in yourself so others can believe in you. Second, develop a product so good that it doesn’t need much promotion but everyone wants to experience it. And finally, look for ways to improve the user experience.

Mark Zuckerberg and Facebook are certainly not perfect, but that doesn’t mean you can’t learn from their success!