iPhone SE 2022 is at risk of being “stuck” in Vietnam

At the “Peek Performance” event two days ago, Apple officially launched the iPhone SE 3 model (iPhone SE 2022). After many previously revealed sources, the thought that this would be an “Android killer” with a new design, high configuration and attractive price, but in the end, this product brought a lot of skepticism because of the design. outdated, while the price is more expensive than the old generation (the lowest version costs $429).

iPhone SE 2022 continues to reuse the design of the previous generation, that is, of the iPhone 8 launched 6 years ago. Even the color options including white, black and red are completely similar to the iPhone SE 2020.

However, according to Apple’s announcement, the device has a more durable design, uses the same front and back glass material as the iPhone 13, and has IP67 water and dust resistance standards. In addition, the device also has a powerful hardware upgrade with Apple A15 Bionic chip (on iPhone 13) and of course supports 5G connectivity.

Regarding the camera, iPhone SE 2022 is equipped with a single 12MP rear camera with Deep Fusion, supports powerful computational photography technology and supports the same Picture Styles feature as iPhone 13. At the same time, the camera of the device will have Smart feature. HDR 4.

Should I buy iPhone SE 2022?

After being released, the iPhone SE 2022 has caused a lot of controversy, most of which believe that Apple is trying to take advantage of users when using the design that has existed since 2016. However, objectively that That said, the controversy only really arises when the price of the product is announced.

If the price is at $300 like many previous rumors, the iPhone SE will automatically become the best choice in the segment and directly threaten mid-range and even high-end Android competitors. In other words, the iPhone SE 2022 seems to be priced in the wrong segment.

Even in markets where Apple strongly dominates like the US, the iPhone SE 2022 has faced strong competition from its brother, the iPhone 13 mini. Both have the same Apple A15 chip, the same compact size, but users tend to spend a little more money to experience the new design and impressive dual cameras.

That’s not to mention markets like Vietnam or Asia, where users can easily buy iPhones that are nominally “dead” like iPhone 12; iPhone 11… With an expected price of about 13 million VND to Vietnam, it is really too difficult for the iPhone SE 2022 to compete with rivals in the price range.

Who will buy the iPhone SE 2022?

Of course, no product launches without a purpose, especially for a sales guru like Apple.

The first users that Apple wants to target are those who want to join the Apple ecosystem, but are not tech savvy and are not willing to spend on the latest iPhones.

More specifically, this group of people are people who buy iPhones because of their work needs, because of the need to connect with people through the Apple ecosystem such as iMessage, Airdrop… Or as elderly or too young people. , not tech-savvy, want a compact, easy-to-use device to keep in touch with family and society.

Another explanation for its existence, the iPhone SE is a perfect gift. Who doesn’t love getting a brand new iPhone?

In short, whether the iPhone SE 2022 will be successful or not, only the future can answer. But in the Vietnamese market alone, with what has been announced and learned from the iPhone SE 2020 or even SE 2016, it is possible to predict the not-so-bright future for Apple’s newest representative.