iPhone accounted for 66% of the global smartphone market profits

Tram Ho

When you hear reports of iPhone sales declining, or Huawei surpassing Apple to become the world’s second largest smartphone manufacturer. You may not realize that Apple is still very successful in selling phones, than all competitors such as Samsung or Huawei.

iPhone chiếm tới 66% lợi nhuận của cả thị trường smartphone toàn cầu - Ảnh 1.

The latest Counterpoint Research report shows the enormous profits that iPhones have made to Apple. In Q3 / 2019, iPhones accounted for 66% of the global smartphone market’s profits. Samsung ranked second with only 17%.

“Apple dominates the global smartphone market, accounting for 66% of total profits and 32% of total revenue. Premium users loyal to Apple in major markets such as the US, Europe and Japan are one of the reasons why Apple achieved the profitability that rivals only wish. With a service and ecosystem strategy large enough, Apple can ensure stable revenue in the coming years, ” the report said.

iPhone chiếm tới 66% lợi nhuận của cả thị trường smartphone toàn cầu - Ảnh 2.

But not all is good news for Apple. According to Counterpoint Research, the total profit of the global market has decreased by 12% to 12 billion USD in Q3 / 2019. The innovation cycle of high-end smarphone of users is also longer.

The important thing is that Apple has new directions that are growing strongly. In it, the star is the array of wearable devices. The Apple Watch and the AirPods are extremely successful, helping Apple reduce its reliance on iPhone sales.

Counterpoint Research emphasizes that even if iPhone sales decline, Apple can still succeed in an extraordinary way.

Reference: cultofmac

Share the news now

Source : Trí Thức Trẻ