IPhone 12’s decision to cut down on accessories for the environment is helping Apple sell more wireless headphones

All the new iPhone 12 models, and the old iPhones Apple continues to sell, won’t come with the EarPods accessory and charger in the box. Apple says the change is meant to protect the environment and reduce e-waste, as well as emissions.

But either intentionally or unintentionally, Apple is benefiting from its decision to cut accessories for its environment. According to DigiTimes, Apple is selling more wireless headphones than before, not only AirPods, but also many other products.

Beats, owned by Apple, launched the Beats Flex (not true wireless) wireless headphones for $ 49.99, on Oct. 13. with iPhone 12 and iPhone 12 Pro release date.

According to reports from the supply chain, Beats Flex is off to a very good start and is expected to continue to increase sales in the first half of next year.

The report also revealed that Apple’s AirPods headphones are continuing to perform well. According to Counterpoint, AirPods account for 35% of true wireless headphones market share in Q2 / 2020.

DigiTimes also believes that Android smartphone makers like Samsung, Xiaomi or OPPO will soon follow Apple. That will also eliminate accessories for headphones sold with new smartphones.

This trend will continue to increase sales of true wireless headsets. Promises this will be the next gold mine of Apple.

Reference: phonearena