IPhone 12 mini sales were disappointing: Proving that big or small doesn’t matter, it’s cheap

Tram Ho

According to a Consumer Research Partner (CIRP) report, Apple’s iPhone 12 lineup has enjoyed a lot of success. CIRP data shows that four iPhone 12 models accounted for 76% of new iPhone sales between October and November.

Of which, the 6.1-inch iPhone 12 accounted for the largest market share, with 27%. iPhone 12 Pro and 12 Pro Max account for about 20% of new iPhone sales.

Also at this time last year, the newly launched iPhone 11 series accounted for about 69% of iPhone sales. This shows that the iPhone 12 is more successful in terms of sales.

Doanh số iPhone 12 mini gây thất vọng: Chứng minh rằng to hay nhỏ không quan trọng, quan trọng là giá rẻ - Ảnh 1.

Percentage of new iPhone sales sold in October-November 2020 and September 2019.

However, the CIRP report also notes that the 5.4-inch iPhone 12 mini version only accounts for 6% of iPhone sales. This is a disappointing number. Meanwhile, the sales of the iPhone SE and iPhone 11 are even higher than the iPhone 12 mini.

Analyst Mike Levin stated that: “The iPhone 12 mini was disappointing when it was only 6% of new iPhone sales during this period. The iPhone 12 mini has most of the features of the other 12 iPhone models, with a more compact size and a price tag of $ 699. The iPhone 11 is currently priced at $ 599. It seems that the higher price tag of the iPhone 12 mini is the barrier ”.

A lot of users were excited and excited, when Apple announced the iPhone 12 mini with a very compact size, a screen of only 5.4 inches. This seems to be a great choice for those who prefer a compact smartphone, or for those who need an extra smartphone to listen to calls.

Doanh số iPhone 12 mini gây thất vọng: Chứng minh rằng to hay nhỏ không quan trọng, quan trọng là giá rẻ - Ảnh 2.

iPhone 12 mini is not popular with users.

But the reality shows that, when deciding on a new iPhone, not many users choose the iPhone 12 mini. Meanwhile, the old iPhone SE and iPhone 11 models are still more popular. Show that selling price is still an important factor, not size.

Or maybe small screen smartphones are no longer really popular with users. A large screen smartphone about 6 inches will still provide a more comfortable user experience, when surfing the web, watching YouTube videos or using social networks. Looks like Apple’s compact iPhone strategy is on track to fail.

Reference: 9to5mac

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Source : Genk