- Tram Ho
With Apple releasing the iPhone 12 mini, it is likely that the smaller smartphone lineup will be as popular as it once was.
According to Kantar’s statistics, more than 12% of smartphone buyers want to choose a special model that fits in their hand and pocket.
The fact that Apple sells up to four new iPhone models is a very interesting strategy, especially in the high-end segment where a device with a super attractive price range is the iPhone 12 mini.
Unlike previous flagship models, the iPhone 12 mini gives customers all the latest specifications and supports 5G but it is smaller in size and lower in price. While large-screen smartphones have been the bulk of smartphone sales over the past few years, the iPhone 12 mini is likely to change that soon. It should be remembered that there was a time when compact models, such as Sony’s Compact series, were very popular until the trend of large-screen smartphones appeared and changed everything.
Kantar also believes that Apple’s move to 5G will spur interest in faster mobile data standards. Kantar’s latest data shows that 5G is likely to be a significant buying driver for consumers in the near future.
While 5G is not necessarily the main reason for users to decide to buy a smartphone, demand for 5G has started to increase in all markets since Q4 / 2019, especially in China, up to 23%.
Among customers planning to buy smartphones in the next 6 months, at least 45% of customers in all markets intend to buy 5G smartphones. China is the highest with 89%, followed by the US with 69%. On the commercial side, the benefit of 5G is providing high connection speeds with less interruption during gaming, live streaming, and video calling.
Even so, Kantar argues that it remains to be seen how consumers will value 5G after they’ve actually experienced it.
The 5G network is expected to improve consumer experience in all everyday activities with smartphones. But one factor that could affect this experience is the battery life when using 5G on the iPhone 12.
Source : Genk