- Tram Ho
iPhone 12 series has kicked off a new “super cycle” of Apple. Sales of the iPhone 12 5G series have reached 100 million units, about to break the previous “super cycle” record of the iPhone 6 series. iPhone 12 5G will likely be the most successful iPhone in Apple’s history ever.
According to a report by Counterpoint Research, the iPhone 12 series, launched in September 2020, has sold 100 million units by April 2021. Thanks to that, Apple strengthens its position as the world’s No. 1 smartphone manufacturer by sales. revenue, while Samsung leads in sales.
Sales of the iPhone 12 5G series have reached 100 million units.
More impressively, the iPhone 12 series kicked off a new “super cycle” of Apple. Apple’s previous super cycle was when it launched the iPhone 6 series. Demand for the iPhone 6 and iPhone 6 Plus has grown tremendously, as Apple finally adopts larger screens (4.7 inches and 5.5 inches), after years of using only screen sizes. small is 3.5 inch and 4 inch.
The biggest change of the iPhone 12 series is the integration of 5G technology. Apple also redesigned the appearance and used OLED panels on all new iPhone models. Many users had to wait until the iPhone 12 was released to decide to upgrade, creating a new “super cycle”.
The iPhone 12 supercycle has caught up with the iPhone 6 supercycle.
Counterpoint Research says the larger and more expensive iPhone 12 models are preferred. iPhone 12 Pro Max accounted for 29% of total sales of the iPhone 12 series. Especially in the US, iPhone 12 Pro Max accounted for 40%, with prices starting at $1,099.
Counterpoint Research also calls the iPhone 12 series a “super sales cycle”. When the revenue in the first 7 months of sales of the iPhone 12 series was 22% higher than that of the iPhone 11 series. Thanks to that, Apple is currently ranked number 1 in the world in terms of revenue from selling smartphones.
iPhone 12 mini failed.
However, while the iPhone 12 series was very successful, the iPhone 12 mini failed miserably. Sales were very low, so Apple decided to stop producing iPhone 12 mini. That shows that the small screen smartphone trend has officially ended, and users only prefer large screen devices.
Source : Genk