IOS users spent more than $ 10 billion on the top 100 subscription apps in 2020
- Tram Ho
According to the latest statistics from Sensor Tower, consumer spending on apps and in-app subscriptions is growing every year.
Users on Android and iOS have spent more than $ 13 billion on apps through in-app subscriptions, of which iOS users contributed up to $ 10.3 billion .
Consumer spending on 100 apps with a non-game subscription service has grown from $ 9.7 billion in 2019 to $ 13 billion in 2020, an increase of about 34 percent from the same period last year. In particular, the App Store continues to dominate Google Play in terms of app revenue. Google Play, although up 42% year-on-year, only increased from $ 1.9 billion to $ 2.7 billion. On the other hand, the App Store had a jump from $ 7.8 billion to $ 10.3 billion .
The Sensor Tower report reads: “In the past, consumers spent more on App Store than on the Google Play Store, and the same is true for subscriptions.”
Half of this revenue comes from the US market. Consumers in the US have spent nearly $ 4.5 billion on the top 100 non-game apps that support in-app subscription services. Recorded growth is 25%, up from about $ 3.6 billion in 2019.
Even so, Google is still the big winner. Out of the top 10 subscription service apps, Google has two that generate big revenue. YouTube leads the overall revenue ranking with 991.7 million USD worldwide revenue and 562 million USD in US market.
Surprisingly, only one Google app, Google One, appeared on Android’s revenue share rankings. Both Google One on Android and iOS generated around $ 445 million globally and $ 255.7 million in the US.
Subscription service applications revenue is expected to increase even more by 2021 as more developers choose to monetize by subscribing to users instead of buying off apps or buying. app.
Refer to iPhonehacks
Source : Genk