Instagram imitates the app opposite to me

Born in 2020, but until now, the BeReal application has just begun to be known to many people. According to news site Social Media Today, app downloads have increased 315% since the beginning of 2022 and ranked fourth in the list of most downloaded social networking apps, just behind Instagram , Snapchat and Pinterest.

According to the description on the App Store, BeReal encourages users to reveal to their friends who they really are by not using filters and effects to edit photos. Once a day, the app will send a random “Time to be real” message at a random time for the user to open the app and take a photo with both the front and rear cameras. . Everything happened within 2 minutes. If the above time is exceeded, the post will be marked as “slow”.

The BeReal app encourages users to reveal to their friends who they really are by not using filters, effects

Because of this unique feature, BeReal is considered the opposite of Instagram – a social network that provides many filters and effects for users to customize when posting photos or videos. BeReal users can share their most authentic moments without staging or trying to be perfect.

According to developer Alessandro Paluzzi, Instagram is testing a feature that closely resembles BeReal. In the image posted on Twitter, Instagram suggests users join the “IG Candid” challenge. Accordingly, at a different time each day, users will receive a notification to take and share photos within 2 minutes.

Responding to Bloomberg, an Instagram spokesperson said that the feature is being tested internally and not introduced externally. Meanwhile, a BeReal spokesperson did not comment on this news.