- Tram Ho
In the span of more than a decade of building Facebook into a global empire, Mark Zuckerberg has repeatedly expressed his view that he doesn’t care about politics.
There were advisers throughout the time who advised him to take care of politicians as well, and he often said that he would leave politics to others.
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According to the Wall Street Journal, things are very different now. Now, Mark Zuckerberg is an active politically active figure. He has dinner with President Trump, regularly speaks with White House senior consultant Jared Kushner, lobbying for policymakers and US officials to criticize rival companies like TikTok and Apple. .
Mr. Zuckerberg’s extensive involvement in politics is part of his effort to protect his company from pressures, from antitrust pressures to privacy-related criticisms of Facebook or his role. Facebook’s role in spreading false news or other types of conspiracy theories.
Facebook is also facing many competitive risks from TikTok of ByteDance. Strengthening relationships with politicians, big names in the media and activists is crucial to helping ensure Facebook’s dominance on social media.
If in the 2016 US presidential election, Mark Zuckerberg left Facebook’s policy adjustments to his subordinates, in the 2020 US presidential election, he is playing a key role in shaping policy. Facebook in the US political context has many unexpected changes.
Many of these policies, especially those affecting political advertising and user posts, have caused controversy and have received criticism from Republican and Democratic politicians, candidate candidates. US President Donald Trump and Joe Biden as well as from within his company.
The ceaseless political controversy so far does not seem to have hindered the company’s revenue growth. Facebook’s revenue last year reached more than $ 70 billion, much higher than the figure of $ 28 billion in 2016.
Former UK Deputy Prime Minister Nick Clegg, who was hired for two years by Zuckerberg as a global media and policy consultant, said the CEO had much to do with the decision to ban ads. politics on the eve of the US election.
New this month, Facebook said it would suspend all political ads, while also restricting posts on referendum results with inappropriate intentions. And then on Wednesday recently, Facebook and Twitter restricted users from sharing a New York Post post that contained content that criticized candidate Joe Biden’s son and even himself.
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Changing Zuckerberg’s role in many ways has followed Facebook’s evolution from being a university social network to a major force in the US political system and the subject of both parties. great politics. The criticism of this social networking site from many sides during the past four years has forced the CEO of Facebook to increase his political acumen.
Facebook’s enormous influence, as well as its focus on free speech many times, have made Facebook a channel to spread false information, hate speech, propaganda of terror and a variety of content that Facebook itself finds it difficult to control.
In Mark Zuckerberg’s point of view, he himself suggested to his leftist employees that they need to understand how to respect users, so they wouldn’t remove Trump’s posts. Many employees said it violated Facebook rules. His thinking like this has offended many Democrats and civilian groups and left many at Facebook unhappy, according to chief operations officer Sheryl Sandberg.
Last month, Biden’s campaign manager sent the CEO a letter calling Facebook the most common channel of misinformation in the US about the election process. Democratic candidate Joe Biden said he never liked Zuckerberg.
” Any view that Facebook prefers one political party over another is completely false ,” a Facebook spokesperson stressed. The spokesperson added that Mr. Zuckerberg is the man behind policy consistent with the US election.
Both Biden and Trump’s election campaigns heavily advertised on Facebook. President Trump’s campaign head even sees Zuckerberg as an influencer, not a senior executive at a major tech company.
But at the same time they are still critical of Facebook’s policy. Facebook campaign spokeswoman Samantha Zager also criticized Facebook’s policy: ” Like the rest of the US tech industry, Facebook erroneously believes that Facebook is an intermediary. of truth and election outcome decision “. She asserted that US technology companies have more and more control over President Trump and those with conservative views.
Source : Genk