How does Zalo charge users, how are free and paid accounts different?

On August 1, the most popular messaging application in Vietnam, Zalo officially launched 3 monthly subscription packages for users in Vietnam, at the same time, it still released a free version but limited in terms of features.

Zalo currently has over 100 million users and is one of the two most popular OTT applications in Vietnam along with Messenger

Specifically, starting from August 1, 2022, Zalo officially launched 3 monthly subscription packages for users in Vietnam. In which, including the paid package for business (in the form of an OA Business account) will include Trial (VND 10,000), Advanced (VND 59,000) and Premium (VND 399,000).

All calculated on a one-month cycle of use. OA account when buying a monthly subscription will support some features, remove the limit on impressions in search results, support contacts, chat feedback…

Meanwhile, users who don’t pay monthly will be limited to contacts with up to 1,000 numbers that can be saved, can’t use usernames, send up to 5 instant messages, and can’t view or comment on logs.

Important changes on Zalo application from August 1, 2022

It also becomes more difficult to find free users on the platform as their phone numbers are displayed only 40 times per month. This group of customers can only reply to a maximum of 40 conversations/month from strangers.

Zalo’s implementation of charging fees caused mixed opinions. According to many people, with an application with great coverage like Zalo, starting to charge a fee for use can reduce the number of users.

Zalo was officially launched in the market in August 2012 and was Vietnam’s only free OTT chat and call application at that time. This platform has over 100 million users and is one of the two most popular OTT applications in Vietnam along with Messenger.