How attractive is Facebook to young people?

Tram Ho

I don’t even remember the last time I logged into Facebook. It could have been years ago ,” said 24-year-old Devin Walsh, who lives in Manhattan and works in public relations.

Sức hút của Facebook với giới trẻ đến đâu? - Ảnh 1.

Illustration. Source: AP

Instead, Devin Walsh often has the habit of checking Instagram, also owned by Facebook parent company Meta, about five or six times a day. Of course, Walsh still spends about an hour a day scrolling through TikTok videos. Like many young people, Walsh can’t imagine a time when she was very interested in Facebook when she was in 6th grade and she used it regularly in life as a habit.

“When it comes to Facebook, I think the app is like older people, like parents posting photos of their kids and random status updates ,” Walsh said.

This social media platform was born before the iPhone and has been around for almost two decades. For the adults around the time CEO Mark Zuckerberg launched thefacebook.com from his Harvard dorm room in 2004, Facebook was inextricably linked to their daily lives even though now, This application platform has become somewhat blurred. Currently, Facebook also faces a special challenge.

Today, 3 billion people access Facebook every month, an estimated one-third of the world’s population, and about 2 billion logins per day. However, for the younger generation – registered middle schoolers or those currently in middle school, it’s definitely not the right social network. In the future, Facebook, despite being the main source of revenue for parent company Meta, is still at risk of fading.

Engage young people

Before that, boss Zuckerberg even refused to sell Facebook and promote the company’s image to overcome the mobile revolution. Some competitors like Orku often see a drop in traffic as Facebook skyrockets. Facebook even hit a billion daily users in 2015.

Debra Aho Williamson, an analyst with Insider Intelligence who has followed Facebook since its inception, notes that the site’s young users are dwindling.

“The fact that we’re talking about Facebook is 20 years old, I think it’s testament to what boss Mark has grown since college ,” Debra Aho Williamso stressed.

In addition, Mr. Tom Alison, head of the Facebook application board, was optimistic when he outlined a plan to attract young people to the platform.

“We used to have a team at Facebook, or maybe have a project or two on our own that came up with new ideas. Our entire product line needed to change, evolve, and adapt to the needs of people. This is driven by what we see as the next generation wanting from social media. What I simply want is for Facebook to be a place where you can connect with the people you know, the people you know. who you want to know and who you should know ,” said Alison, adding that this is the era of social discovery.

According to Alison, artificial intelligence is at the heart of this plan. Like how TikTok uses its artificial intelligence and algorithms to show people videos they don’t know so they can watch. Facebook is hoping to harness its powerful technology to win back the hearts and favorites of young people.

“What we’re seeing is more and more people want to share stories, discuss stories, and we’re starting to re-integrate the messaging features into the app to once again allow Facebook to become a place where not only do you discover great things that are right for you, but you can also share and discuss those things with people ,” said Alison.

Facebook also refuses to disclose the demographic information of its users.

“Young people often shape the future of communication. That’s how Facebook took off — young people are drawn to it. And we see that happen with almost every social platform that has emerged. This year, the Insider site also estimates that about half of TikTok’s users are between the ages of 12 and 24 , “Mr. Williamson emphasized.

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Source : Genk