HMD Global and its plan to participate in the “gaming king” of the smartphone industry with Nokia

Since the acquisition of Nokia’s mobile division, HMD Global has been doing quite well in rebuilding the cult-name phone brand this time. The latest Nokia products show that HMD continues to focus and produce timely models and bring quick software updates, as well as occasionally reviving a basic phone model every day.

Representatives of HMD Global had some talk about how they want to use the Nokia brand to gain market share in the “gaming king” of the smartphone industry.

“Product creation, from perfection to color, is what HMD Global is investing in, the market is highly competitive but HMD Global still wants to participate in its own way” – Alberto Matrone, Vice President HMD’s Western Europe shared.

Nokia 6.2 and Nokia 7.2 have a trendy design. Nokia 6.2 is the successor of the Nokia 6 series, a smartphone that marks a return to Nokia’s market under HMD Global. Nokia 7.2 can be considered as a device in the higher segment with Zeiss lenses, PureView, Gorilla Glass and with that price is acceptable.

As Alberto Matrone pointed out in the interview, technology continues to evolve and HMD Global will always chase.

Both run Android 9 Pie and are included in the Android One program, ensuring that consumers always receive updates quickly and therefore are safe to use devices for long. It is a message that is not easily accessible to consumers, but is a very important message. Very few brands use this as a marketing strategy, but often focus on features, but HMD is different.

HMD Global also launched Nokia 2720 Flip and Nokia 800 Tough, not only playing “nostalgic” cards but HMD also focused on a market that few other companies follow. If Nokia 2720 Flip is for users. age-old thanks to big buttons, or nostalgic subjects, the latter is for people who work in special environments such as the construction industry, as well as those who love outdoor sports and really need a durable device, not afraid of water, dust, falling.

“HMD Global wants to reach the market with all product lines, from cheap to high-end.”

In the world of basic phones, HMD Global is a very powerful force thanks to the Nokia name. Who doesn’t think of Nokia when it comes to rugged, nearly indestructible phones? HMD Global considers the basic phone to be the soul of the company.

If you buy a Nokia basic phone, you might consider buying a completely different device but also carry the same name.

Unity is strength

Alberto Matrone said HMD Global relies on a number of partners to provide the best for users. HMD Global partnered with Zeiss for smartphone cameras, partnered with Google in software, Qualcomm involved chips integrated into phones and Foxconn to manufacture devices.

“HMD Global is the only European brand that is still actively participating in the smartphone market.”

A 5G smartphone has been scheduled by HMD and will soon be available at an affordable price, and it will be a product that users can use for a long time, thanks to constant updates.

HMD Global has clear ideas and tries to carry out its strategy in the fierce competition and their own budget is not too big, with more restrictions than big names like Samsung and Huawei. Therefore, we cannot expect the appearance of foldable Nokia smartphones in the near future, which will not be in the strategy of HMD Global.

What do you think of what HMD Global is doing with the Nokia brand?

Reference: Android Pit