- Tram Ho
This is the next step in the group’s restructuring roadmap, aiming to focus all resources for the core priority field of Industry – Technology, after conducting the exchange of shares of supermarket and store systems. VinMart and VinMart + for partners.
Adayroi e-commerce website went into operation in August 2014, with the mission of creating a fair playing field with high criteria and standards on goods quality and origin; contribute to promoting and developing the field of e-commerce and retail industry in Vietnam.
To further improve operational efficiency, Vingroup decided to upgrade the e-commerce segment to a “New Retail” model – a combination of traditional retail and online retail (O2O). The merging of Adayroi with the VinID application not only helps to data user behavior but also creates a new platform in which customers are focused with the goal of correctly anticipating demand, responding more accurately and timely. Customers’ wishes with the best service quality.
VinPro electronic supermarket system was launched in March 2015, to complete the retailing block of Vingroup. However, with the change of the development strategy, the retail sector is no longer a core priority of the Group, so Vinpro will be dissolved in December 2019.
The restructuring process, including merger and dissolution of retail companies, will be conducted in accordance with the law to ensure the rights of partners and customers. Employees with appropriate qualifications and needs will also be retained to transfer to work at other member companies in the group. Information from Vingroup said all VinPro employees will receive a 13-month salary for Tet bonuses and additional rewards to pay tribute to the past.
The official withdrawal of all direct retail operations has affirmed Vingroup’s determination to optimize resources for key areas of Technology and Industry. This is also an important step in the strategy to make Vingroup become a leading Group of Technology – Industry – Trade and Service in Vietnam and a stature in the international arena in the future.
Source : Trí Thức Trẻ