Grab launches GrabFood Deluxe, a luxury food service at home

Grab Vietnam today launched a new service, GrabFood Deluxe, including a series of luxurious and high-class restaurants and eateries on GrabFood. In addition to giving users more choices of high-end delicacies at home, GrabFood Deluxe also supports high-end restaurant partners to gradually adapt to the take-away model, and at the same time solve transportation problems thanks to Grab’s extensive network of drivers. Since then, restaurant partners have more opportunities to focus on improving the quality of their dishes and soon stabilize their business activities after the lockdown.

Ma Tuan Trong, Director of GrabFood, GrabMart and GrabKitchen services in Vietnam, said: “Adapting safely and flexibly in the new normal, a number of high-end restaurants have actively developed. Online ordering model with separate menu Understanding the concerns of restaurant partners in the process of business model transformation, we quickly launched GrabFood Deluxe service to support partners in developing their image. take-away method, promptly meeting the needs of users, thereby soon stabilizing and growing revenue”.

GrabFood Deluxe offers users a wide selection of delicious dishes from nearly 180 high-end restaurant partners on GrabFood, such as Park Hyatt, Pizza 4P’s, JUMBO Seafood, TukTuk Thai Bistro, Ashima, Morico… Users can easily find GrabFood Deluxe in the Food/Food section of the Grab app.

In addition to the benefits for restaurant partners and users, GrabFood Deluxe also provides additional income opportunities for driver partners when more GrabFood orders are placed from high-class restaurants.

Giang Thai, Chief Marketing Officer of Chickita, said: “In order to adapt to the impact of the Covid-19 epidemic, Chickita has transformed its business model to focus more on takeout and online delivery. Specifically, Chickita’s packaging has been thoroughly researched to ensure the best quality of food to diners.Cooperating with GrabFood Deluxe is one of the latest benefits that Chickita wishes to bring to customers. diners – a home party experience that still retains the inherent “essence” of Chickita.Chickita has appeared on GrabFood since the very first days of its establishment, in 2021, despite having to shut down for a while. According to the regulations of the authorities, Chickita’s revenue on GrabFood still increased by 40% compared to 2020″.