- Tram Ho
Last week, boss Reliance Mukesh Ambani announced a partnership between Reliance and Google. Billionaire said Google will build Android operating system for smartphones “4G, even 5G” cheap Reliance designed. This is a major challenge for Chinese manufacturers such as Xiaomi, BBK Electronics (Realme, Oppo and Vivo owners) that dominate the Indian mobile market.
Thanks to the creative combination of Bollywood, marketing and product features, Chinese smartphones are selling well in India. For every 10 smartphones sold here, there are 8 devices from the Chinese brand.
According to Canalys analyst Rushabh Doshi, Reliance will hit the low-end segment. Reliance followed a similar plan in 2017 when it introduced JioPhone, which allowed access to the Internet for only $ 20. JioPhone has more than 100 million users, most of them online.
A Gururaj, former director of India’s Wistron and Flextronics contractors, predicts that Chinese rivals will lower prices to compete, leading to lower profits. He believes the Google-Jio alliance will be a huge success.
Under the deal, Google will invest $ 4.5 billion in Jio Platforms, Reliance’s digital division that operates telecommunications services, music and movie apps. Since April, Jio Platforms has received huge investment from Intel, Qualcomm …
Although Reliance has not announced anything about the specifications, new smartphone configuration or the time of launch, Jio’s 387 million subscribers platform and Google’s name have been a big advantage. Alliance phones can be optimized for Jio mobile networks and stable performance. It can also be integrated Jio’s huge music and video library. Sameer Samat, Android & Play Vice President at Google, said the Android team wants to ensure access to medical, communications, employment, and easy-to-use apps for first-time smartphone users.
These efforts will attract about 350 million Indians who still use regular phones, do not have touch and have not yet experienced high-speed mobile data on newer devices. They are choosing devices not just for configuration but also for the software and content they come with.
Some Jio customers have planned to “Relive” smartphones of Reliance – Google when the device is sold.
According to Reuters
Source : Genk