Google is changing its search algorithm, favoring “original news” types

Tram Ho

Google says it is changing its search algorithm again. According to the company’s announcement, search algorithms will now place more emphasis on “original reports” as they will rank higher in the search results. In preparation for this, the company distributed instructions to its algorithmic framework to more than 10,000 human reviewers, to receive feedback on the actual ranking results.

Here is a specific explanation of what Google will change when you search for a certain news topic:

Google đang thay đổi thuật toán tìm kiếm, ưu tiên hơn các loại tin tức gốc - Ảnh 1.

While we often show stories with the latest and most comprehensive version for news results, we are now making changes to our products globally to emphasize those we identify them as the most significant original reports, and such posts may stay in the longer noticeable display position, which will allow users to view the original report while also see more recent posts next to it . ”

There is no definite definition of the original report, nor is there any absolute standard for how an article is considered to be original. It can mean very different newsrooms. and publishers at different times, so our efforts will continue to grow as we work to understand the life cycle of that story . ”

It is clear that the original report is a rather complex idea. On the one hand, hot bulletins often don’t cover the whole thing. Therefore, publishers often gather from different sources to give readers a bigger view, provide the next happenings to have more insightful information than the original, in order to eliminate the problems. information disturbances and focus on the heart of the story, to bring more meaning and truth to the readers.

Google đang thay đổi thuật toán tìm kiếm, ưu tiên hơn các loại tin tức gốc - Ảnh 2.

The News Initiative initiative was mentioned by Google last year.

So how does Google’s algorithm distinguish these things from each other when Google itself does not mention a definite definition for it.

In his blog post, Google News Vice President Richard Gingras said the company does this through its Quality Raters team, a global network of more than 10,000 individuals who will provide feedback on Google search results, in order to improve the company’s search algorithm.

These reviewers will have to take into account the reputation of the publisher when providing quality reports, and upgrade a story when it “provides information without which the story will be. undisclosed “with an upfront look” original, insightful investigation report. Such stories are rarely available on the newspaper.

Google’s attempt to change the algorithm is part of the company’s bigger intent to find new ways to work with the journalism industry, most notably the News Initiative worth 300 million USD was announced last year.

See The Verge, TechCrunch

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Source : Trí Thức Trẻ