Google enhances the shopping experience through search

Tram Ho

An update will be rolling out that includes more intuitive ways to shop. When consumers search for the word “shopping” followed by the name of the item they’re looking for, they’ll see a “visual feed of products, research tools, and related ads nearby.” that product”.

In addition, Google is expanding the “buyable search experience beyond apparel to all categories, from electronics to home appliances to beauty.”

The search page also has a trending product feature that shows popular models, brands and styles across categories.

“We are not a retailer; We are not a market. We are really here to connect shoppers and sellers, and strive to deliver the most unbiased, most helpful shopping experience to consumers,” said Lilian Rincon, senior director of product management. Google products, told Retail Brew.

Google will also experiment with providing 3D images for shoe models, starting with sneakers. While some brands already have their own built-in 3D technology, the feature will be available to all merchants. Google can now automatically generate 360-degree images of sneakers with just a handful of stills from sellers.

Google nâng cao trải nghiệm mua sắm qua tìm kiếm - Ảnh 1.

Google will also test providing 3D images for shoe models

Earlier this year, Google introduced 3D images of home appliances for its search function.

Rincon says shoppers interact with 3D images nearly 50% more than with still images. “We think this can be a real game changer especially for younger brands.”

Google understands that shoppers want more personalized experiences, Rincon said. When consumers shop on Google, they will now be able to enter their “favorite groups and brands” and the next time they search for a specific item, the interface will show them the items. similar or similar brands.

“When we talk to brands, one of the top things they want is to be discovered by consumers,” says Rincon. “We wanted to personalize the brand they told us about, as well as similar brands, and we thought that could really help some of the emerging sellers as well.”

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Source : Genk