“Golden girl in the village of Youtuber” Korea: Own more than 30 million registrations, parents set up the whole company, methodical content, turnover of 3.7 billion won / month

Tram Ho

Last Tuesday, family information of youtube star Boram bought a 5-storey building in Gangnam, Seoul’s wealthiest district for 9.5 billion won, surprising many people. Although knowing the content of children is a fertile, potential land, the numbers Boram and her family have earned are still beyond imagination.

Owning 2 youtube channels with a total of more than 30 million registered users, the 6-year-old’s videos even attract more views than countless famous Korean idols. There are even more than 260 million views of videos after just 4 months, a dream of any content maker.

In January 2018, the youtube channel “Boram Tube ToysReivew” released the first video with simple content, capturing her cute life moments, not high image quality. Later videos, Boram began reivewaking the toys with the participation of several other members. And every three videos every week, Boram’s content is increasingly attracting more views. Currently, Boram Tube ToysReivew “owns more than 13.6 million registered accounts, total views up to over 4 billion.

A video review of Boram’s toy

The second youtube channel, “Boram Tube Vlog”, opened five months later. Themes are activities, funny stories revolve around her daily life. However, the purpose of implementation has been predetermined. Currently, this account received more than 17.6 million registrations, views exceeding 5 billion.

Kim Ji-eun, who plans for “Boram Tube” and Lee Boram’s mother, is a normal couple. The reason for them to make videos of the only daughter is to take care of them, compensate for the long time Boram used to be alone.

But soon realizing the ability of the daughter and potential in the content of children on youtube, the couple decided to set up a company called “Boram Family” and implement the methodical strategies.

Cô bé vàng trong làng Youtuber” Hàn Quốc: Sở hữu hơn 30 triệu đăng ký, bố mẹ lập cả công ty, chiến lược nội dung bài bản, doanh thu 3,7 tỷ won/tháng - Ảnh 2.

Official site of Boram Family company.

The most important strategy shared by the father and the project manager is “children should enjoy”. Volunteers who participate are not actors who recite the script. Instead, there is no script, they talk directly to Boram so that the content is the most natural and she is not forced to act.

Kim Ji-eun shared: ” I am always satisfied with what Boram enjoyed.” Boram Tube “is aiming to help Boram grow and have more experiences.”

Cô bé vàng trong làng Youtuber” Hàn Quốc: Sở hữu hơn 30 triệu đăng ký, bố mẹ lập cả công ty, chiến lược nội dung bài bản, doanh thu 3,7 tỷ won/tháng - Ảnh 3.

The second strategy is “expanding the channel into separate targets” because each content area has many different issues to exploit. That’s why the project “Boram Tube” was developed with 2 separate channels. Videos are not only posted on youtube, but they also cover Naver TV, Korea’s No. 1 search and entertainment platform.

Cô bé vàng trong làng Youtuber” Hàn Quốc: Sở hữu hơn 30 triệu đăng ký, bố mẹ lập cả công ty, chiến lược nội dung bài bản, doanh thu 3,7 tỷ won/tháng - Ảnh 4.

“Boram Tube” is the Korean youtube account displayed top on the country’s social search bar, overcoming other entertainment and arts channels.

Currently, “Boram Tube” is not only the top favorite content for children at the base of kimchi but also the biggest income account. According to Naver, among YouTube channels in Korea, 1st and 2nd position in advertising revenue belongs to “Boram Tube ToysReivew” and “Boram Tube Vlog”.

According to the analysis of the Social Media Blade in December last year, the total monthly turnover of Boram Family was up to 3.7 billion won (about more than 3.1 million USD). In particular, Boram’s toy review channel and vlog channel reported revenue of 1.8 billion won and 1.78 billion won respectively. This is an overwhelming number in the Korean youTube village.

Cô bé vàng trong làng Youtuber” Hàn Quốc: Sở hữu hơn 30 triệu đăng ký, bố mẹ lập cả công ty, chiến lược nội dung bài bản, doanh thu 3,7 tỷ won/tháng - Ảnh 5.

This huge revenue comes in part from the huge amount of views of 2 youtube channels, but mainly thanks to advertising contracts for children’s toy firms, food and entertainment brands, … On the page. Boram Family’s official website also has detailed instructions on steps from the appropriate advertising budget proposal, advice, agreement on video duration and production time.

However, many people are also concerned about the problem of parents taking advantage of their children to benefit as well as the frequency of 3 videos per week that may make her overload.

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Source : Theo Trí Thức Trẻ