Gartner: iPhone sales plummeted in Q1 / 2020 due to the Covid-19 pandemic

According to the latest data released by consulting firm Gartner, Apple sold about 40.9 million iPhones in Q1 / 2020. This amount accounted for only 13.7% of the global smartphone market, down 8.9% from the previous quarter.

Annette Zimmermann, research vice president at Gartner, said: “Apple has had a strong start this year because its new product line is on the rise of global sales. If Covid-19 does not happen “Apple may have seen record-high iPhone sales in the past quarter. The supply chain disruption and falling consumer purchasing power disrupted all of its plans in February.”

However, Zimmermann believes that Apple may soon recover sales thanks to the fact that it maintains an online store system and sales activities in many markets, including China, which has normalized since March. .

In Apple’s Q2 / 2020 financial report released in early May, it recorded revenue of $ 58.3 billion, of which the iPhone accounted for $ 28.9 billion, down from $ 31 billion in 2019. There is no other cause than the Covid-19 pandemic. The epidemic has disrupted the iPhone supply chain and reduced demand for shopping in key markets in China.

Also according to Gartner, other manufacturers such as Samsung, Huawei have recorded similar reductions to Apple. Samsung, despite leading the way, sold only 55 million smartphones, down sharply from 71.6 million in the same period last year.

In addition, the Korean electronics firm’s market share also decreased from 19.1% to 18.5%. Huawei, meanwhile, sold only 42.4 million units, down slightly from 58.4 million.

Xiaomi, the fifth-largest smartphone maker, still saw a 1.4% growth, though modest, but the only positive growth in the top 5.

In Q1 / 2020, Xiaomi sold 27.8 million smartphones, a slight increase of about 400,000 units over the same period last year. This is due to its online sales policy and sales from international markets.

Overall, the global smartphone market has decreased by 20% compared to Q1 / 2019. It should be noted that Garner’s analyzes and assessments are based on independent studies, so the figures may differ from those made by firms.

Refer to Appleinsider