Gaming Director of Lenovo Asia – Pacific: “Laptop gaming for all audiences is a top priority”

According to Gfk’s summary report for the first 5 months of 2021, gaming laptops achieved a sudden growth – up 217% (nearly 3 times compared to the same period in 2020) and accounted for 20% of the revenue of Gfk. shared laptops.

Among the companies participating in this particular gaming laptop market, Lenovo is also a name that has been grasped very quickly from the early days and so far has achieved certain successes in the international market. and Vietnam. In this article, we had a chat with Mr. Ian Tan, Head of Gaming Division of Lenovo Asia – Pacific to hear him share more about trends, markets, as well as the company’s goals and directions. in the near future.

In the past, gaming laptops were specialized products because they were bulky, heavy, and radiated a lot of heat

“At the same time, the performance of gaming laptops is still not as strong as gaming desktops due to the limited power of mobile processors,” Ian Tan shared about the difficulties in the past.

Mr. Ian Tan, Head of Gaming Division of Lenovo Asia – Pacific

He also said that over the years, technology has made many great innovations, there are leaps and bounds in the processing performance of CPUs and GPUs for laptops, in addition, the heat generated is significantly reduced thanks to the development in technology. Design and manufacturing processes have made high-performance laptops more and more compact.

The trend and demand for a gaming laptop has changed in recent times

“First, we noticed that many gamers work mostly during the day, and want to play games in the evening to relax,” said Lenovo Asia Pacific Gaming Manager.

Capturing this trend, Lenovo quickly improved, applying the slogan “Stylish Outside, Savage Inside” (roughly translated: Exquisite style, modern in appearance but unparalleled in internal strength) to “create” get the most powerful machines technology allows, and refine its products to perform at a much higher level than other products on the market.”

Legion 7 is one of the “top” products of Lenovo today

Thanks to market and demand analysis, Lenovo in recent years has launched many gaming laptop products suitable for different segments and needs, including IdeaPad Gaming for the low-end segment, to popular models. like the Legion 5 and high-end models like the Legion 5 Pro / Legion 7.

Lenovo started hitting the gaming segment strongly into the Vietnamese market when it first launched the Legion Y520 and Y720 products in 2017.

He also said that today’s users when buying a gaming laptop also consider more factors than before. “They usually consider factors such as screen size and refresh rate, CPU and GPU processor performance, as well as memory (RAM) and storage. The most popular monitor in our gaming products is the 16″ 165Hz monitor with 16:10 aspect ratio – fast speed, accurate color rendering and wider viewing angles for work and play . Typical laptops with this screen include the Lenovo Legion 5 Pro and Legion 7.”

Mr. Ian Tan believes, Gaming today is for everyone, and so are gaming laptops

According to a representative from Lenovo, gaming is for everyone, and games with more players will bring more exciting experiences, as well as more opportunities to make new friends.

“We also host many online tournaments so that everyone can play together happily without any pressure. For example, we have biweekly matches (PUBG, League of Legends). legend, Valorant) between gamers and influencers / KOLs” , he replied when asked about the company’s roadmap to promote the gaming segment in the present and near future.

And to add diversity, Lenovo has organized regional women’s gaming tournaments, called League of Valkyries, encouraging female gamers to form their own teams and compete against each other.

In June 2021, Lenovo’s gaming PC market share was 16.8%, up 105.5% over the same period last year (according to Gfk).

Mr. Ian Tan shared with us about the growing numbers. “More and more people are learning about the Legion brand and knowing the strength of this product, which is a very good sign.”

Can you share more about Lenovo’s goals for gaming in Vietnam?

In the interview, Mr. Ian Tan expressed the company’s determination and ambition and assessed that the Vietnamese market is very potential. “We want the Legion name to be synonymous with gaming in the Vietnamese market. In other words, when it comes to gaming, people will think of the Lenovo Legion brand in their conversations!”

To realize this, a representative of Lenovo Legion said that it will increase investment in the near future, including enriching the gaming product range to provide a more diverse experience in all segments. This has been proven with products being introduced in the Vietnamese market such as Legion 5, Legion 5 Pro with the world’s pioneering 16-inch QHD screen, Legion 7 or Legion Slim 7i for those who need a medium solution. play games that are both thin and light, suitable for office environments.

In addition, Lenovo also designed and launched a specialized warranty service package Legion Ultimate Service (LUS) for gaming laptops to provide maximum support for gamers.

“We believe that, with a rich portfolio of innovative, powerful products including Legion and other gaming products, an extensive network of partners and dedicated service, Vietnamese gamers will enjoy a great experience. The best gaming experience is when conquering every peak,” he shared.