Galaxy Fold is more meaningful than a regular folding phone

Finally, Galaxy Fold, the most innovative smartphone of Samsung Electronics has launched. For the Korean electronics giant, the success of the $ 1,980 device is not measured by the number of products shipped, but rather how many competitors will decide to develop a device. Similarly.

The warm welcome for the Galaxy Fold was like a splash of cold water when there were defects in the design of the folding screen. But unlike the Galaxy Note7 incident that happened three years ago, this time, Samsung’s leadership managed to better handle the decision to postpone the launch date to redesign.

Debuting for the second time after being delayed for nearly 5 months, Galaxy Fold still shows its attractiveness not much diminished when the first batch was sold out in Korea after only a few hours of opening sale, though only 1,000 The device is on sale this time.

Sales are not the most important thing

But for investors, they don’t care much about the device’s sales, but focus on a broader vision of its potential throughout the industry.

Currently, Huawei, Oppo, Vivo, Xiaomi or even Apple, these smartphone manufacturers are competing for millimeters in expanding the screen size and narrowing the border around it. While these are all rivals of Samsung on the smartphone playing field, they are potential customers for the Korean company’s display business.

Samsung’s OLED display technology has been helping the division make impressive gains in the past few years when leading brands in the smartphone industry, like Apple, use it on their flagship phones. But that halo is fading as the global smartphone market is on the decline. At the same time, Samsung and many other competitors are actively looking for something new to offer users.

Galaxy Fold and other folding screen devices can simultaneously solve both problems for other competitors. There is no need to race in shrinking every millimeter of screen size when a large screen can be folded into the palm. The ability to fold also opens a new door in the future of design trends, bringing smartphones out of boredom today, and stimulating users to buy new devices.

With that vision, the Galaxy Fold’s performance will draw potential customers to Samsung’s flexible display technology. The device will be more like a concept car, demonstrating the manufacturer’s technological capabilities rather than driving sales.

Demonstration for Samsung’s creative ability

For years, the power of smartphones, displays and memory chips has helped Samsung increase its profits. Now these areas are leveling off.

If the screen division could exploit it, flexible screen technology would be seen as a technical masterpiece. The reporters Sohee Kim and Mark Gurman of Bloomberg used to own the Galaxy Fold after it was revised, although the wrinkles in the middle of the foldable screen are still visible but it is not too uncomfortable. Other features, like switching the screen from start to open, work very well. Other reports also show positive reviews from the media.

As for the smartphone division, the launch of Galaxy Fold can overcome the challenge of lasting indifference towards upgrading phones from users. At the same time, it also showed that the division had stopped making a timely debut of a defective product that could cost the company money and destroy its brand.

If the response from the user is positive, both of these parts of Samsung can claim victory. More broadly, it will show that the company has found a way to create and implement that creation. It also shows that the company has learned a lesson from the Galaxy Note7, when responding promptly and appropriately in this case to reverse a PR disaster.

Galaxy Fold is just the beginning. According to a new Bloomberg report, Samsung is working on a new foldable screen product. This device will further expand the design capabilities as well as bring many other technical and marketing challenges.

However, the true success of the device lies in whether competitors have begun to follow the trend of folding screens with the use of Samsung screens or not.

Refer to Bloomberg