Frightened by ChatGPT, Google quickly turned on the ‘red alert’ mode: A co-founder suddenly returned after 4 years of ‘hiding’ to find a confrontation solution

When the race for artificial intelligence (AI) technology is gradually becoming ‘hot’, the co-founder of Google after 4 years of absence suddenly returned to deal with ChatGPT.

After nearly 4 years of “hiding”, Google cofounder Sergey Brin suddenly returned to the company to research artificial intelligence projects. The move comes in the context of the artificial intelligence (AI) technology race, especially with ChatGPT, which is hotter than ever in Silicon Valley.

On January 24, Brin appeared to submit his first request for access, according to Forbes. Some sources said that this request is related to LaMDA, Google’s language chatbot – a project announced in 2021 but only recently attracted attention. The impetus comes from the fact that Google is trying to compete with rival OpenAI, which just released the ChatGPT bot at the end of November.

Although this is only a small change, it shows that Google is seriously considering the risks posed by OpenAI and other competitors. It is known that Brin and co-founder Larry Page almost disappeared from Google in 2019 after Page handed over executive power to Sundar Pichai. According to the New York Times, Pichai recently called for founders to reevaluate their AI strategy and help deal with ChatGPT.

According to experts, Google itself is “panic” because of ChatGPT – a chatbot developed by Open AI and launched on November 30, 2022. This is a tool that ‘answer questions like a real person’, able to present logical, in-depth and extremely fluent ideas, even with complex questions. ChatGPT can even write scripts, write essays…

“I turned on ChatGPT and wrote ‘OK, give me step-by-step details how the DBSCAN algorithm works’. It immediately showed me step-by-step,” said Tobias Zwingmann, a teacher who teaches online AI courses. Notably, the lesson plan created by ChatGPT is surprisingly good quality. With just a little tweaking, Zwingmann was able to use the material for teaching.

This made Google recently forced to issue ‘Red Alert’ or ‘Code Red’, with the meaning: ‘Two hands on the keyboard! Even if employees have to work overtime, skip meals and sleep, they have to solve the problem.”

“Maybe in a year or two, Google will be completely affected. AI will eliminate the search engine results page – where Google makes the most money,” shared Paul Buchheit, one of the creators of Gmail.

However, according to insiders, this red alert is just a metaphor for the threat of the ChatGPT tool. The purpose of Sundar Pichai – CEO of Google when sounding this warning is: ‘You must treat the ChatGPT threat as seriously as Google Search is down’. All to ‘wake up’ internal Google not to forget to win.

In addition to ChatGPT, Google is also facing charges from the US Department of Justice, alleging that it illegally operates an online advertising monopoly and seeks to control all aspects of the market. . The regulator also asserts that Google plays a key role in ad attribution practices.

Now lawmakers are calling for parts of Google to be dismantled. According to experts, splitting Google’s advertising engine will give publishers and advertisers more choice and flexibility to reduce dependence on Google without worrying about suffering too much damage.

“Google doesn’t have to compete with anyone. They simply set rules to eliminate their opponents,” the lawsuit said. As a result, more creative advertising tools and technologies may not be born.

Earlier, Pichai announced the largest layoffs in history, cutting the jobs of about 12,000 employees, or 6% of the workforce, as a way of refocusing the company on artificial intelligence. create.

“We have an open window of opportunity with AI so we would be willing to approach it boldly and responsibly,” he wrote in an email to employees.

The company admits it’s going through tough economic times, but Pichai remains “confident of the huge opportunity given the strength of its mission, the value of its products and services, and its initial investments. into AI”.

By: Forbes, WSJ