Forget the 2019 iPhone go, with Apple, this is the year of the Mac

A few months before launching the legendary iPhone, Apple removed the word “Computer” from its company name. And since then, sales of this computer have been overshadowed by the shadow of iPhones and other new products when accounting for only 9% of the company’s total revenue.

But in the third year of the iPhone life cycle, rumors suggest that the 2019 iPhone will be quite tedious without adding many new features – except for one more rear camera – Mac computers are getting again. More attention from Apple recently.

Even if the iPhone and iPad are the main source of revenue for the company, the Mac and MacBook computers are still important products for Apple. These machines are the only way for developers to write software for the iPhone or iPad, so they give Apple the most important set of users: professional software writers.

Focusing more attention on Macs has become even more important when 2018, according to IDC, the company has witnessed a 5% drop in Mac sales. Meanwhile, according to IDC estimates, the entire PC market dropped only 3.7%.

In addition to many new configuration and design upgrades, as well as new prices, Apple has also changed its product portfolio, making users not to be embarrassed by too many different options.

Upgrade cycle more often

Newly upgraded computers are also Apple’s commitment to maintain their regular upgrade cycle, so customers won’t have to worry about them buying a computer with technology. old many years now.

While Apple does not provide a roadmap for upgrading its computers, the MacRumors tracking table is a useful tool to show how frequently Apple’s product lines have been upgraded.

Last week, Apple upgraded the MacBook Air line with a high-quality TrueTone display and reduced the price to $ 1,099 – making it Apple’s cheapest laptop – $ 100 cheaper than the 2018 version.

This computer seemed to be forgotten when the 2015 version did not receive a new upgrade for a long time. However, since the 2017 version was released in June 2017, this compact laptop has been upgraded regularly every year.

So far, all Apple Mac computers have recently upgraded. The iMac also has new chips in March, while most MacBook Pro series have also been upgraded this summer. Even the 13-inch MacBook Pro has been enhanced with Intel’s 8-generation processor, with performance almost double that of the old version, as well as adding the Touch Bar touch strip.

Along with upgrading the MacBook Air and 13-inch MacBook Pro, the MacBook 12-inch line has also been removed, as a move to prevent users from becoming confused between options too close together.

For those who need machines with outstanding power for their heavy tasks – Apple brought a completely new desktop Mac Pro in June. Fans of this series had to wait more than 2,000 days to receive this upgrade.

New software features

Apple also supports new software features for its Mac computers.

For example, the Apple Arcade service, the company’s subscription game service launched this fall, will also support the Mac, not just the iPhone, iPad and Apple TV.

Catalina, Apple’s latest version of MacOS, is also seeing major changes and Apple is devoting a lot of effort to clean up old software, which has not received much attention in recent years.

For example, the next MacOS version will no longer have iTunes, which has been crammed too many functions over the years. Instead, it will be split into separate applications for music, podcasts and TV. You can also sync your iPhone directly to your Mac without iTunes.

Apple also brings a new feature that allows users to extend the MacBook screen by pairing with an iPad.

In addition, after the WWDC conference in 2019, the developers also said that they are very interested in a software development tool named Catalyst, when allowing software developers to write code once and works on both iPhone and Mac. This brings hope that applications that previously only appeared on iPhones can be put on Macs, and make their software ecosystem richer.

Fix keyboard error

A problem that has been around for many years with MacBook computers is their butterfly keyboard. In 2015, Apple began offering this new keyboard design, to bring thinner machines and then become standard on every Apple laptop.

Critics say this type of keyboard is unstable, and easily damaged or jammed with just a bit of dirt. However, earlier this year, Apple said “the vast majority of new MacBook customers have a positive experience with the new keyboard.”

While there is much speculation that Apple will launch the new MacBook Air with a redesigned keyboard, devices announced last week will still use the butterfly keyboard. However, the recent keyboard version has become more stable than previous versions.

Refer to CNBC