Ford wants to launch a perfume for customers ‘likes electric cars but addicted to the smell of gasoline’

American automaker Ford has long been known for its product lineup that includes heavy and gas-hungry monsters that favor power and speed. But the company has also begun to replicate its traditional and powerful models with electric versions.

But, as Ford continues to expand its line of electric vehicles, it seems the company hopes to bring along a segment of customers tied to gasoline engines. A recent survey found that 20% of drivers will miss the smell of gas when sitting in their new electric vehicle.

And in response to this feedback, Ford said it will probably produce gasoline-themed perfumes, to at least satisfy the wishes of a part of its customers. The new fragrance is called Mach-Eau, produced in collaboration with perfumer Olfiction. Mach-Eau targets the sensations and smells inside the car, combined with a range of other scents, including smoke, rubber, gasoline and animal (horse) smells.

Apparently, Ford has no intention of selling Mach-Eau perfume, at least for now. But the product was launched at the Goodwood Festival of Speed. Several gasoline-themed scents were promoted during the festival.

A gasoline-themed fragrance for electric drivers, to recreate the feel of a gasoline engine, may appeal to some users. However, it remains to be seen how this fragrance will receive feedback from testers. And whether the sample used for previous surveys is statistically representative, remains a matter of consideration.

The number of one in five motorists still lingering on the smell of a petrol engine can be significant, but there’s no data to show what percentage of drivers would prefer a petrol-themed scent on luxury and modern electric cars his great.

Refer to Gizmochina