Following the virtual universe, Mark Zuckerberg ignored the ‘degrading’ Facebook: Overrun with spam, users complained that the newsfeed was too much ‘junk’

Tram Ho

Almost all content that ranks high on Facebook is spam (spam) containing sensitive content or information classified as “regrettable,” according to the WSJ.

Chạy theo vũ trụ ảo, Mark Zuckerberg bỏ lơ Facebook đang ‘biến chất’: Tràn ngập spam, người dùng than phiền newsfeed quá nhiều ‘rác’ - Ảnh 1.

Earlier this year, Meta convened an emergency meeting to address a serious problem: almost all content that ranks high on Facebook is spam (spam) containing sensitive content or information classified as spam. kind of “regrettable,” according to the WSJ. It is known that this social network has always trusted the recommendation system, and at the same time rest assured that the user’s homepage will only display positive and relevant content.

While Meta is planning to switch the usual newsfeed display information to content suggested by Facebook itself, the corporation is concerned that the above-mentioned spam will cause users and advertisers to abandon the network. society.

Over the course of several months, the UX and product development team redefined what was bad content, then agreed on what Meta could do to avoid amplifying the information. As a result, in the third quarter content report, none of the top 20 posts violated the platform rules.

“We are cautiously optimistic about the progress that has been made after working to improve the quality of content for Facebook,” said Anna Stepanov, Facebook’s head of Integrity, adding. Meta’s disclosure of the above information is a “self-responsible” effort.

The story surrounding Facebook display content has exposed the complexity of social media censorship, including Twitter. Earlier, Elon Musk, interim CEO of Twitter also affirmed that one of his top priorities when taking over the “fortress of free speech” is to eliminate spam.

Sadly, of the billions of posts that show up on the largest social media platform on the planet, the ones with the most views (meaning being actively spread by the recommendation system) are mostly Spams. The creators of these content tend to plagiarize and promote random links from anonymous sites.

Chạy theo vũ trụ ảo, Mark Zuckerberg bỏ lơ Facebook đang ‘biến chất’: Tràn ngập spam, người dùng than phiền newsfeed quá nhiều ‘rác’ - Ảnh 2.

Meta is planning to switch the usual newsfeed display information to the content recommended by Facebook itself

In the third quarter of last year, 70% of the 20 most viewed Facebook posts contained information that was deemed “unfortunate”. The remaining 30% are also “bait” containing poor quality content. It is known that “bait” is the term for “bait” posts intended to get users to click to view.

Recent surveys show that users don’t like their feeds to have irrelevant posts. This worries Meta because the company is preparing to switch users’ news feeds to Reels, a short video format that relies heavily on Facebook recommendations.

Previously, Instagram users also complained that, instead of posts from friends, they only see useless ads with short videos from strangers’ stories. The change seems to make Instagram “degenerate”:

“Let’s make Instagram Instagram again,” one user shared on his personal page. “I feel very disappointed. This is not the Instagram we used to know.”

“People use platforms for different reasons. It feels like Instagram is losing those reasons to attract users. The problem can be traced back to a change in generational thinking. Millennials grew up with photos, while younger Generation Z were weaned off with FaceTime video calls,” said Jayne Charneski, marketing strategist and founder of Front Row Insights.

In response to mixed reactions, Adam Mosseri, head of Instagram, said that Instagram is focusing on entertainment and creative users. Statuses from friends are also being adjusted to appear more often on stories.

“We need to grow because the world is changing so fast. We had to change with it,” said Adam Mosseri. “We recognize that changes to the app can be tweaked, and we need time to make sure we get it right.”

Chạy theo vũ trụ ảo, Mark Zuckerberg bỏ lơ Facebook đang ‘biến chất’: Tràn ngập spam, người dùng than phiền newsfeed quá nhiều ‘rác’ - Ảnh 3.

Facebook is trying to categorize what users might consider “junk”.

However, so far, nothing can guarantee that the above content will soon disappear from Facebook.

“Most of the top videos, from multiple sources that Facebook users don’t choose to follow, contain violence or offensive language,” a report found.

In a statement, Ms. Stepanov said Meta has always championed short-form video-specific content quality measures. “We are committed to our people and hope to continue to make a lot of progress,” she affirmed.

Specifically, Facebook is trying to classify what users might consider “junk”. The company also built a separate system to identify low-quality content in Reels, such as violations of the rules of offensive language, sensitive photos, or even poorly lit videos.

According to Jeff Allen, a former data science expert at Facebook, while the top content on the platform only accounts for a small part of the information users absorb, it is extremely important.

“If the most viewed content is removed for violations, that is alarming. This is precisely a failure to build a rating and distribution system that aligns with the company’s mission and values,” he said.

According to the WSJ, recent reports show that Facebook still has a lot of work to do. The quality of the top 100 posts has improved significantly, but if you look at 500 or 1000 posts, it is not certain.

By: WSJ, Bloomberg

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Source : Genk