Facebook Q4 / 2020: Revenue of $ 28 billion, continues to grow strongly, but warns the impact of Apple’s new privacy policy

Facebook has just released its Q4 2020 financial report with impressive results. However, Facebook also warned its investors about the implications of Apple’s new privacy policy.

In Q4 / 2020, Facebook posted a total revenue of 28.7 billion USD, higher than the forecast of 26.44 billion USD by analysts. Profits reached 3.88 USD / share, also higher than expected. Net profit reached $ 11.22 billion, up 53% year-on-year. The number of monthly users has reached 2.8 billion users.

Revenue from online advertising of Facebook in Q4 / 2020 reached $ 27.19 billion, up 31% from the same period last year. For the full year 2020, Facebook generated revenue of $ 84.17 billion, up 21% from 2019.

Facebook acknowledges that the shift to e-commerce and online products during the Covid-19 pandemic, has helped this social network benefit in 2020. Therefore, this trend will likely adjust or reverse in 2021, and hurt Facebook’s ad revenue.

Facebook also warned its investors about changing Apple’s privacy policy to iOS 14. It could compromise the effectiveness of Facebook’s targeted ads, and reduce sales. advertising revenue.

CEO Mark Zuckerberg continued to be adamant: “Apple can say that what they do is to help users, but obviously these moves also help them. We need everyone to understand that, as we and our partners will continue to fight this in the future. ”

In addition to its core online advertising business, Facebook has a “different” business. That’s the virtual reality business Oculus and the Facebook Portal smart display. In Q4 / 2020, this business segment brought in USD 885 million, an increase of 165% compared to last year.

Reference: CNBC