Facebook posted full-page ads in the newspaper, criticizing the privacy changes on Apple’s iOS 14

Facebook is publicly criticizing the privacy changes on Apple’s iOS 14, with full-page ads in a series of major newspapers. The headline “We’re fighting Apple for small businesses everywhere,” was published in the New York Times, Washington Post and the Wall Street Journal.

According to Bloomberg, these articles are aimed at privacy changes that Apple applies to iOS 14 on iPhone and iPad, making it harder for companies like Facebook to target users with ads. .

Developers will have to request permission from iOS 14 users in order to collect data and track user activity on apps and websites. Apple has been planning these changes since the launch of iOS 14 in September, but postponed it until early 2021.

These changes will especially affect advertisers, companies selling products and platforms like Facebook. Since the user will be able to decline the license, so that these companies cannot track them, the advertising target will no longer be effective.

Facebook officially opened a war against Apple.

Facebook claims that Apple’s change will “devastate small businesses,” which relies on targeted advertising to drive sales. Of course, if advertising is not effective, sales of online sales will drop significantly. This also affects online sellers.

Apple has not responded to Facebook’s articles yet. But before that, Apple has also criticized Facebook for “disregarding user privacy”. Apple will firmly make a privacy policy change on iOS 14 as early as 2021, giving users the power to decide if an app is allowed to track them.

This is what Facebook tracks users on iOS

While Facebook is also under antitrust investigation, a Facebook spokesperson asserted: “Apple is controlling the entire ecosystem from devices to app and app stores, and is using this power to cause harm to developers and users, as well as larger platforms like Facebook ”.

The privacy war between Facebook and Apple is sure to drag on, and we’ll have a lot to see.

Reference: theverge