Facebook is about to turn on ads in the virtual reality environment of Oculus Quest

Facebook is about to test insert ads in the virtual reality environment of Oculus Quest. In the coming weeks, ads will begin appearing in the Blaston game and two other as-yet-unnamed apps. Based on user feedback, Facebook will expand the ad insertion, in order to create ” a self-sustaining platform ” for the development of virtual reality technology.

Facebook has been rolling ads into its mobile app since May, has been rolling out ads using Oculus data since 2019, but this is the first move that shows it’s ready to put ads on a real platform. Oculus virtual.

On apps that aren’t part of Facebook’s VR ecosystem, you can block ads on specific posts or from specific companies. Facebook also added that it will not change the way it collects and analyzes user information, and asserts that sensitive data – such as photos taken from the camera on the Oculus glasses, or the user’s health parameters can obtained from Oculus Move – will only exist on the device.

Facebook emphasizes that it has ” no plans ” for advertising based on user activity data and voice recordings recorded by the virtual assistant.

Facebook has not yet determined whether to place ads permanently in Oculus’ virtual environment, nor has it finalized which apps will show ads, but it will announce the list soon in a few weeks. The first ads still show up as a familiar rectangular box, but Facebook says it is looking for other solutions, more suitable for VR environments.

The process of developing VR applications is still not really profitable, so inserting ads will be another source of revenue for developers. “ This is key to ensuring we create a self-sustaining platform that can support multiple business models, produce new types of content, and attract new users .”

With the Oculus Quest 2 glasses priced at just $ 299 – one of the cheapest products on the market, Facebook is currently in a strong position in the field of developing virtual reality tools for ordinary users. Although in the future, they will face competitive pressure from Sony when PlayStation VR 2 (PSVR2) launches, but one of their big competitors – HTC with Vive headsets, has withdrawn from the race.

Last year, Facebook required Oculus users to log into their Facebook account to access virtual reality apps, but users can still use an alias and a separate account to operate on the platform. VR platform. But it can be seen that the move to combine Facebook and VR will promote the development of the virtual reality platform, through Facebook’s large number of users. Putting more ads on this virtual environment is only a matter of time.

According to The Verge