- Tram Ho
Konami Gaming, a game maker, and even a slot machine, wants to include facial recognition technology in its collection. If you have the opportunity to go to Konami headquarters in Las Vegas, you will quickly discover what the world will look like if the technology is ubiquitous. Here is the story of reporter Alfred Ng of CNET after experiencing it.
” Hello, Alfred” – a robot voice rang out, startling the reporter. The voice came from a kiosk called “Biometrics Welcome Console”, placed just to the right of the door leading to the conference room Alfred was about to attend. This kiosk knows who he is, because Konami has created a profile for him, using a photo that he uses as an avatar on CNET without even informing him. The face recognition AI recognized him before he could even say hello to the Konami members in the meeting room!
Alfred looked at the screen, which was displaying the image that the kiosk had taken when he entered. The camera only caught his eyes and nose, but the facial recognition software calculated and recognized him with an accuracy of up to 60.5%.
” Any photos you use on the Internet can be used to identify you,” said Sina Miri, vice president of innovation and strategy design and research. Konami also had profiles for Alfred’s colleagues for this conference, of course without informing them.
During the interview, Konami’s facial recognition cameras followed the reporters closely. They photographed them so much that Konami’s kiosks kept greeting them even though the conference had begun long. At one point, one Konami employee had to cover a piece of paper with her face to keep the camera from rambling.
The facial recognition system mentioned above, though considered by Konami as a great display of what the company can do, but for the visitors to the headquarters, they are nothing more than a form of infringement From here, an example of a boundary that face recognition technology must consider before stepping over. Tech companies are excited about integrating this feature, which can be in a simple form like Face ID on iPhone, on more and more products and systems. But many consumers are concerned that it will have a significant impact on their private lives.
Kiosk welcomes reporter Alfred
Meanwhile, facial recognition technology is increasingly popular. Over the past decade, anything you can think of – from toothbrushes, TVs, cars, refrigerators, and even … beds – has been connected to the Internet. In the next 10 years, facial recognition companies hope the same will happen with their technology. CES 2020, where many of those companies demonstrate products they develop, gave us a glimpse into the future of surveillance technology. The annual technology exhibition is a major event to promote, making this biometric service more popular.
Just like connecting a TV to the Internet was considered a fairly new concept in 2011, a world with face recognition technology that is ubiquitous is basically an unexplored land. That will soon change, quickly. In 2019, many analysts pointed out that no one was buying a TV that could no longer connect to the Internet. Companies that own facial recognition technology also want their technology to be accepted as such.
That means they want to put FR – short for facial recognition technology – into every part of their lives. You will experience this technology in shopping malls, schools, and even in your own home.
” Once it is applied in other industries, it will be placed everywhere,” said Tom Soukup, senior vice president and director of systems products for Konami. ” Customers will widely accept this technology in the next 2-3 years”.
But facial recognition technology is now used by police departments and government agencies in conducting investigations, without any legal provisions to protect citizens when technology. This is used to target them all. Lawmakers have expressed many concerns regarding this technology:
” This is a technology that will ‘enhance’ our cameras and turn them into surveillance devices like never before,” said Jay Stanley, a policy analyst at American Civil Liberties Union. .
Looking to the future
When things became networking devices over the last decade, it was soon realized that convenience comes with constraints. With TV, networking means companies can monitor consumers’ TV viewing habits and sell that data to advertisers.
With face recognition, the effect is even wider. You cannot change your face the same way you change an advertising ID associated with an existing device.
At CES, facial recognition technology showed it entering a territory that had never been before. For the first time, consumers who come to CES have to scan their faces to get access cards, while LG offers an unlocked door by scanning the owner’s face. And yet, a box of marijuana boxes unlocked with a face that somehow gets CES’s creative award?!?
On Wednesday, it was Konami Gaming’s turn to announce plans to implement facial recognition technology – the reason they give is that gambling participants can use their faces to participate in chapters. Loyalty program and receive rewards from the casino.
Capture only eyes and nose but the recognition ability of this technology is up to 60.5%
Konami’s Miri project envisions a future in which facial recognition can be exploited for real-time online tracking, thereby effectively supporting object-oriented advertising tactics on Google and Facebook.
” Once we recognize your face, we will build a profile,” Miri said. ” If we know your favorite drinks are rum and coke, we may place an ad for a specific brand of rum where you live – for example.”
Soukup calls each person’s face a QR code, indirectly viewing one of our most personal and personal characteristics as an image that machines can scan.
Soukup said that Konami has no privacy manager working on the facial recognition technology development team at the company’s headquarters. Instead, the company has inspection leaders, whose job is to ensure the technology meets minimum standards, meeting privacy laws such as the EU’s GDPR, including regulations on biometric information.
In the US, there are almost no rules relating to facial recognition, except Illinois biometrics law. Everything Konami did – like taking pictures of Alfred without his permission to create a profile and then constantly following him at the company headquarters even though he never agreed to that – was completely legal.
” We live in a wild West when it comes to protecting privacy,” Stanley said. ” Most of the cases that implement face recognition technology are not about the individual user, but the company behind the device.”
Konami executives say facial recognition will help gamblers quickly earn bonus points for more loyal customers. In the current system, that process usually takes 1 and a half minutes, and with biometrics, it only takes 30 seconds.
You will have to trade a lifetime of face tracking only to save a few minutes.
PopID, a California-based facial recognition company, handles facial recognition services for companies like Deli Time and Stoner’s Pizza Joint. The company also brings its technology to schools such as Stanford University and the University of Southern California.
They also made a similar comparison, that took 90 seconds to order food via facial recognition, instead of up to 3 minutes in the usual way.
Yale Goldberg, PopID’s Vice President of Business Development and Strategy, said the company’s facial recognition technology is now present in more than 100 locations, performing more than 1,500 transactions per week.
He said facial recognition would be widely used, with the initial success they achieved at PopID’s parent company, Cali Burger.
” We have significantly more loyal customers than before those kiosks. That’s because they know they can have great experiences each time they use it,” Goldberg said. ” They don’t need to add onions, add chili sauce, and everything else. We know that for them. We make their lives easier.
Face recognition companies believe the technology will be ubiquitous in the next five years, the reason they give is that the convenience will gain public sympathy.
But with growing concerns about technology companies’ privacy breaches, more and more people are recognizing the strings tied to that convenience, Stanley said.
” We have been seeing movements against facial recognition on the rise, and people are becoming more and more aware of the consequences of this technology,” he continued. ” We need to be very, very careful when trading convenience to take a world we don’t recognize anymore.”
Before leaving Konami headquarters, Alfred asked the company staff to delete the profile they had created for him, along with any other biometric data that the cameras had collected during his work here.
Surprisingly, the staff said that they had deleted his profile, and to delete the collected data, they needed to contact Konami’s biometric supplier. Alfred could not stay longer to see if that was done or not …
Source : Genk