Elon Musk will use Twitter to fight… Tiktok?

According to NBC News, the new boss of Twitter, billionaire Elon Musk, is planning to revive the Vine project, a short video application that this social network once launched in 2012 but abandoned later for Tiktok. rise.

This is said to be one of Elon Musk’s latest moves in his early days at the helm of Twitter. An Axios source, who asked not to be named, said there was discussion about how to restore Twitter’s potential when advertising revenue was not commensurate with the social network’s user base.

Besides moves like the ability to lay off large numbers of employees to cut costs, lift the ban on accounts with Former President Donald Trump or bring in a large number of engineers from other companies like Tesla to work with Twitter. CEO Elon Musk also gave mixed signals about his intentions.

NBC News reports that since closing the $44 billion deal, the Tesla founder has posted more than 20 times on Twitter in the two days of October 29-30 with controversial information about what he will do. with this social network.

Meanwhile, previous commitments to remove fake information, relax posting standards or fight fake accounts have not been mentioned much by Elon Musk.

Great Tiktok War

One of Elon Musk’s most prominent Tweets recently was a Vine restoration survey with nearly 70% of people agreeing. Many employees who have worked in the Vine project have shown support to the new boss in reopening this short video application, thereby firing the first shot in the competition with Tiktok.

“What can we do to make Vine better than Tiktok?”, Elon Musk once responded to Jimmy Donaldson’s comment when talking about this billionaire restoring the application to compete with incoming competitors. from China.

Axios reports that if Elon Musk really wants to get into the short video game with Vine, it is likely that Twitter will be ready to serve this application by the end of this year.

On the other hand, many people think that restarting Vine is not easy when Tiwtter has completely terminated the project in 2016.

Former Vine project employee Sara Beykpour said the original software system of this application is now too outdated compared to the development of today’s technology as well as before competitors like Tiktok.

“The project code is so outdated and you won’t want to use it again. If you want to restart Vine, you need to start from the beginning,” Ms. Beykpour commented on the information that Twitter engineers are working to bring Vine back by the end of 2022.

In 2012, Twitter spent $30 million to buy Vine, an application that allows users to record short videos of about 6 seconds with loops to post on social networks. However, due to lack of investment as well as the wrong strategy, Vine did not work effectively, forcing Twitter to abandon the project in 2016, thereby giving Tiktok a chance to rise strongly.

Twitter’s move made the Vine founders regret selling their brainchild. Vine co-founder Rus Yusupov said Twitter’s failure was due to the failure to build attractive features that catch up with trends, not helping content creators make money and create video tools. lip sync like of Tiktok.

In 2020, even Instagram had to develop its own Reels project to shoot short videos to learn from Tiktok’s success.

*Source: NBC News