Elon Musk has just embarked on a “lobster”, daring to build an electric car factory in Germany – the world’s automotive mecca

Tram Ho

Elon Musk, the billionaire with the "conspiracy" to save the world by electric car, is still a fierce rival of German car companies. Knowing that Germany is a car mecca, everyone was startled when Elon Musk announced he would build a car factory here. Good drama doesn't stop there, this will be Musk's first car factory in Europe, also near the capital Berlin. Is this a Musk-provocative display?

The German government welcomes the new factory with winged words. Finance Minister Peter Atlmaier said that this was " proof that Germany is a place that attracts every intention to produce cars ", and that the Tesla factory's presence is a " milestone " showing the way. The right thing about this country is to drive electrolytic vehicles.

Elon Musk vừa dấn thân vào hang hùm, dám xây nhà máy sản xuất xe điện ngay tại nước Đức - thánh địa ô tô của thế giới - Ảnh 1.

But people were still surprised by the bold decision of Germany: to bring troops to fight the land of the country, but the first blow hit the automotive capital of the world. The Frankfurter Allgemeine Zeitung called it an " act of declaring war ".

Musk " is challenging German car manufacturers, in a duel right on their doorstep ," said Jan Burgard, a partner at Berylls Strategic Consulting and former Audi executive. for or. " Indeed you must respect him, what a courageous person ."

Many other parties thought that this would be a cold water bucket, bouncing the whole German industry from its coma of complacency. " They have been enjoying peace in the dreamy diesel land for too long, " said Arndt Ellinghorst, a market analyst at consulting firm Evercore ISI. " Suddenly someone dared to challenge them, the situation is much better ."

Tesla did not give a detailed plan for the Gigafactory located in Germany, specifying that the plant will be located at Grünheide, a small town southeast of Berlin, near the newly opened international airport. According to a spokesman for Tesla, the electric car company will open more engineering and design centers right in the capital Berlin.

Many people are surprised to see Musk set up the Gigafactory in Brandenburg – the area surrounding Berlin, which had no tradition of making cars. It is located hundreds of kilometers away from other car centers, like Baden-Württemberg – the home of Daimler, Bosch and Porsche and Wolfsburg, where Volkswagen is headquartered.

Elon Musk vừa dấn thân vào hang hùm, dám xây nhà máy sản xuất xe điện ngay tại nước Đức - thánh địa ô tô của thế giới - Ảnh 2.

But when carefully analyzed, Musk's decision is not difficult to understand. Having decided to stay close to Berlin, one of the most modern cities in Europe with a lot of talent, has been an eloquent statement. “ Great Berlin! Mr. Musk cheerfully said that when he announced his plan to place his Gigafactory at the press.

As an industrial park, it would be much better to be located in Berlin than in some remote areas of Poland or Hungary, ” said Ferdinand Dudenhöffer at the Center for Automatic Machinery Research at the University. study Duisburg-Essen.

It has been 30 years since the Berlin Wall fell, the German capital has changed into a new shirt. It attracts the eyes of software developers and investors around the world; Within the first half of 2019, the total capital of startups here is called 2 billion euros, up 20% compared to 2018.

Elon Musk vừa dấn thân vào hang hùm, dám xây nhà máy sản xuất xe điện ngay tại nước Đức - thánh địa ô tô của thế giới - Ảnh 3.

Tesla's decision is " a breathtaking testament to Berlin's appeal to the international eye, " said Stefan Franzke, head of Berlin's Technical and Commercial Collaboration business, which promotes investment opportunities. in the inner city of Berlin. Not far away, domestic car makers are the first place to recognize that trend of making money:

– Last year, Daimler and BMW announced a cooperation plan to open services in the inner city of Berlin.

– Volkswagen officially launched WeShare, a shared car service will be available this year.

Elon Musk vừa dấn thân vào hang hùm, dám xây nhà máy sản xuất xe điện ngay tại nước Đức - thánh địa ô tô của thế giới - Ảnh 4.

The car-making businesses make the logical decision, which is to bring work to a skilled workforce but still want to live a comfortable life, not waiting for programmers to knock at the door. headquartered sites in Munich, Wolfsburg and Stuttgart, ”said Matthias Schmidt, an auto market analyst.

Thanks to pressure from Tesla, and even pressure from the Earth's ecosystem is on the edge of the bottom, many German carmakers have poured money into developing electric vehicles. Earlier this month, Volkswagen began producing ID electric vehicles and plans to invest an additional 44 billion euros in electric cars, self-driving cars and vehicle-related services over the next five years. Many other car manufacturers have similar billion-dollar investment projects.

Talking about Tesla, Musk's decision to build Gigafactory in the Brandenburg area is also very reasonable because it is rich in renewable energy. Here, the number of windmills generating electricity per capita is higher than any region in Germany, it is highly likely that Tesla will keep CO2 emissions at the "0" mark.

There is another logical point in Tesla's gamble. As Germany transforms, "evolving" from the world's automotive hub into a global electric car cradle, it's clear that Tesla will have to be in the world's most competitive and potential market.

" No one can deny the possibility that by the end of the 2020s, Europe will have 20-30% of all electric vehicles in circulation, and will become the second largest electric vehicle market after China, " Arndt Ellinghorst said. " And if Musk wants to be on the European playing field, he needs to be involved in making cars in Europe and be seen as a 'player' in Europe ."

Refer to the Financial Times

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Source : Trí Thức Trẻ