Doubt that BKAV “plagiarizes” competitors’ photos to advertise their products?

In the next month, BKAV will open for sale AirB, the brand’s first true wireless headset. AirB was first announced in May 2020 with Bphone B86, but then it was delayed for the past 1.5 years due to technical barriers and epidemics. It was not until the end of October that BKAV began to disclose information about this headset model and opened a deposit program.

In the past time, BKAV has continuously posted on social networks posts for the purpose of promoting and introducing AirB. One of those posts was on November 3, when CEO Nguyen Tu Quang explained how Hybrid ANC noise cancellation technology works and shared the achievements that BKAV engineers have achieved with AirB Pro. .

Post of BKAV CEO Nguyen Tu Quang on social networks

Attached to the post is an image that helps readers have a better understanding of Hybrid ANC technology. The image shows the appearance of the Qualcomm chipset, which is also the foundation that BKAV uses to build the AirB Pro headset.

The image is attached to the post by CEO of BKAV

However, some users have found a photo with an almost identical design, owned by Cirrus Logic. This is a competitor of Qualcomm in the audio chipset market.

Cirrus Logic’s image of the ANC . feature

It can be seen that, when compared with the original image, the image of BKAV has been edited to obtain an illustrated headset similar to the shape of AirB. In addition, the chip of Cirrus Logic was also replaced by a chip of Qualcomm.

The post of CEO Nguyen Tu Quang does not mention Cirrus Logic, nor the origin of the photo. A member of the VOZ forum said that after posting the original photo of Cirrus Logic under the comment section of Mr. Nguyen Tu Quang’s post, this person’s comment was later deleted and the Facebook account was also blocked by the CEO of BKAV.

A user was blocked by the CEO of BKAV after posting the original photo of Cirrus Logic

Previously, CEO Nguyen Tu Quang once praised the design team of BKAV. Specifically, he said that BKAV was able to solve “the great concern of the world’s designers ” when successfully creating icons for Bphone with soft corners. However, for some reason, BKAV’s design team produced an illustration identical to the competitor’s for the CEO to use.

BKAV used to violate copyright many times

Although it is a company selling software, BKAV has been found to be infringing many different forms of piracy many times.

In 2008, BKAV arbitrarily integrated the library of WinRAR decompression software into anti-virus software for the purpose of reading the contents of compressed files. This is a library in the form of “shareware”, ie users have the right to try it out for a period of time, but have to pay a fee when this time ends. After being discovered, BKAV quietly removed the above library.

In 2015, during the launching ceremony of the first generation Bphone, BKAV used images on the Internet to demonstrate the feature of shooting first, focusing later. A representative of BKAV then said that “this is a demo image for Bphone’s features, not taken from Bphone” and that taking photos online was a mistake from the company’s partner.

Photos were taken by BKAV on the Internet to demonstrate Bphone’s photography feature

In 2017, also during the launching ceremony of Bphone, BKAV continued to be accused by many people of using personal images for the purpose of testing and advertising products without permission.

Two users said that BKAV used their image for advertising purposes without permission (photo: Thanh Nien)

Regarding AirB, BKAV’s headset also received mixed reviews because of its similar design to Apple’s AirPods. In addition, the word “Air” in the name AirB also has almost the same font as the previous logo of AirAsia.

Design similarities between BKAV’s products and competitors’

In a livestream to exchange with the community, BKAV CEO said that AirB’s design like AirPods is “nothing to be ashamed of” in the commercial business and a way to market.

“Yes, it looks very similar. It’s one of the ways of marketing in the market. It’s completely possible for companies to do a little bit like another, but there are still differences. When you hold it in your hand, you guys. I can honestly say that, even in terms of marketing, people will mean to compare with the good products already on the market. the market. For example, the shape can be equivalent, how about the quality? If our quality is superior, then great.”