Do users really need the charger that comes with the device? The Xiaomi Mi 11 is the clearest demonstration of this

Tram Ho

After Apple officially “initiated” the environmental protection by removing the fast charger attached to the iPhone 12 series in October, recently, Xiaomi is the first Android manufacturer to do the same. Similar to the Mi 11. According to the Xiaomi statement, the reason Mi 11 does not include the charger is to protect the environment similar to the way Apple does.

Liệu người dùng có thực sự cần củ sạc kèm theo máy? Xiaomi Mi 11 là minh chứng rõ ràng nhất cho vấn đề này - Ảnh 1.

Xiaomi is the first Android manufacturer to “learn” Apple: remove the charger from the device

However, instead of “making money” like Apple is forcing users to buy more fast chargers worth $ 20, Xiaomi has chosen to include a 55W fast charger for any Mi 11 user. That is, they have the right to choose whether or not to protect the environment. This approach has been highly appreciated by many users because it is not compulsory and does not force users to spend extra money to buy accessories.

Liệu người dùng có thực sự cần củ sạc kèm theo máy? Xiaomi Mi 11 là minh chứng rõ ràng nhất cho vấn đề này - Ảnh 2.

Mi 11 is sold in 2 versions: the “environmental protection” version without the charger and the one with the 55W GaN fast charger. Both versions are priced at 3,999 yuan, equivalent to 14.1 million dong

However, do users really want to protect the environment in this way? The example of the Xiaomi Mi 11 is a clear proof that the charger is still one of the important accessories when choosing to buy a new smartphone.

Specifically, on the first day of selling Mi 11 yesterday (1/1), in the first 5 minutes, there were 350,000 units sold, bringing Xiaomi revenue of 1.5 billion yuan, equivalent to about 230 million USD (with each machine worth 4000 yuan, equivalent to 14.1 million dong).

But the number of 350,000 units is not worth mentioning, the important thing here is that out of these 350,000 buyers, only about 20,000 people (equivalent to 5.7% of the total number of buyers on the first day of sale) choose to buy Mi 11 without a free charger.

Liệu người dùng có thực sự cần củ sạc kèm theo máy? Xiaomi Mi 11 là minh chứng rõ ràng nhất cho vấn đề này - Ảnh 3.

Only less than 6% of Mi 11 buyers choose to “protect the environment” by not taking this free accessory.

Thus, through that we can see that almost the majority of users will still choose to have an extra fast charger with the device rather than having to spend money to buy more outside. Protecting the environment by removing the charger can be a long-term strategy and at the present time, it doesn’t really bring many visible benefits, and therefore, users will still choose. choose to have an extra charger (without having to spend money to buy).

In 2015, Xiaomi once said that in the future, sooner or later, the company would have to remove the free accessories included in the device. And now will be the time for Xiaomi to do this. The free bundled fast charger for Mi 11 users won’t last long either, so each of us will need to learn how to protect the environment from the smallest things, such as Make the old charger if it is in good working order and is compatible with the new device.

Liệu người dùng có thực sự cần củ sạc kèm theo máy? Xiaomi Mi 11 là minh chứng rõ ràng nhất cho vấn đề này - Ảnh 4.

Take advantage of the old quick charger if it is still usable

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Source : Genk