Digital transformation of the Culture industry: An opportunity to serve nearly 8 billion potential customers

This is also the main content mentioned in the Conference program – Workshop “Digital transformation of the Culture, Sports and Tourism” held on October 26, 2022 in Hanoi. The conference was held in face-to-face and online form in Hanoi and at bridge points across the country.

Conference – The seminar was attended by more than 120 delegates who are representatives of various institutions. agencies under the Ministry of Culture, Sports and Tourism, the Ministry of Information and Communications (TT&TT), Ministries, Departments, Departments of Culture, Sports and Tourism, Department of Culture, Sports and Tourism of 63 provinces and cities nationwide and technology corporations. The Conference – Workshop was chaired by Mr. Hoang Dao Cuong, Deputy Minister of Culture, Sports and Tourism cum Standing Deputy Head of the Digital Transformation Steering Committee of the Ministry of Culture, Sports and Tourism and Mr. Nguyen Huy Dung, Deputy Minister of Information and Communications, Member of the Committee. National Committee on Digital Transformation.

Drastic action on digital transformation

In order to serve the development of e-Government towards digital government, Minister of Culture, Sports and Tourism Nguyen Van Hung has given many instructions related to the transformation. At the same time, the Ministry of Culture, Sports and Tourism signed the Digital Transformation Program of the Ministry of Culture, Sports and Tourism to 2025, with an orientation to 2030 with the goal of fundamentally and comprehensively renovating the management and administration activities of the Ministry of Culture, Sports and Tourism and aiming to improve quality service to people and businesses; renovating activities, production and services of enterprises, units and organizations in the field of culture, sports, tourism and family; at the same time, building and developing a digital culture, contributing to the formation of a generation of digital citizens for the future towards the digital economy and digital society.

With the motto “Drastic action, aspiration. dedication” stated by Minister Nguyen Van Hung in the Digital Transformation Program of the Ministry of Culture, Sports and Tourism to 2025, with a vision to 2030 with the goal of fundamental and comprehensive renovation. many decisions related to digital transformation of the industry.

The professional and professional activities of civil servants and employees of the Ministry of Culture, Sports and Tourism have been gradually transformed into a digital environment.

On the basis of the approved e-Government Architecture version 2.0 of the Ministry, digital platforms, information systems and digital data have been invested by the Ministry of Culture, Sports and Tourism, step by step improve the digital working environment for officials, civil servants and public employees of the Ministry.

Mr. Nguyen Huy Dung, Party Civil Affairs Committee, Deputy Minister of Information and Communications, Member of the National Committee for Digital Transformation, said That: “The Culture, Sports and Tourism industry possesses a very special advantage compared to all other industries in Vietnam in terms of market size, because this industry not only serves nearly 100 million Vietnamese people but also has the opportunity to serve them. With nearly 8 billion potential customers worldwide, the Ministry of Information and Communications believes that digital transformation of the culture, sport and tourism industry is essential for Vietnam to seize that opportunity, especially through digital relations. , digital transformation to provide better and more personalized cultural and tourism services and experiences for each domestic and foreign visitor. program to promote and use national digital transformation, and identify 2022 as the year to put people and businesses’ activities in the digital environment, using Vietnam’s excellent digital platform. I propose the digital transformation of cultural industries , sports and tourism focus on giving priority to deploying shared digital platforms in the whole industry and the whole country”.

“Ministry of Information and Communications as the standing body of the Committee. The country of digital transformation, always commits to accompany the Ministry of Culture, Sports and Tourism on this digital transformation path,” emphasized the Deputy Minister of Information and Communications.

Mr. Hoang Dao Cuong, Deputy Minister of Culture, Sports and Tourism, Deputy Head of the Standing Committee of the Digital Transformation Steering Committee of the Ministry of Culture, Sports and Tourism said: “The Ministry of Culture, Sports and Tourism has 3 The core project in digital transformation is the system to build a digital platform along the vertical axis and build the infrastructure to store the server system – considered the “heart” of digital data by the Ministry of Culture, Sports and Tourism. In addition, we have projects that create momentum, which are projects on digitization of cultural heritages and projects on digital transformation in tourism.

All heritage sites. culture will be built on a general basis for building a digital map of the system of monuments, scenic spots and attractive destinations of Vietnam”.

“Yes As can be seen, in the tourism program of countries around the world, there are always destinations that are heritage sites.We have a huge heritage treasure with 3,500 national monuments, more than 4,000 cultural heritages. national intangible and with 8,000 traditional festivals… All of this data, we can Hopefully in the near future, it will gradually be digitized and become an asset for us to rely on to promote, and at the same time rely on it to preserve and maintain ” – Deputy Minister of Culture, Sports and Tourism Hoang Dao Cuong emphasized.

Digital transformation helps bring Vietnam closer to international tourists

At the Conference – Seminar, there were nearly 40 elaborate presentations, enthusiasm about digital transformation in all fields of the Ministry of Culture, Sports and Tourism was sent. In which, there were 12 papers presented at the workshop in 3 main groups (including thematic group Digitalization of Cultural Resources; thematic group on Digital Tourism and Digital Sports). ; thematic group Digital transformation contributes to promoting the national image) has provided an overall picture of the current state of digital transformation in the culture, sports and tourism industry.

In thematic group Digitizing cultural resources, the focus is on activities to protect and promote the value of Vietnam’s cultural heritage in the digital environment, especially the development of digital museums.

PGS.TS. Le Thi Thu Hien, Director of the Department of Cultural Heritage: “The current trend of museums in the world no longer stops at traditional displays. Instead, they have promoted scientific and industrial applications. technology such as 2D, 3D technology, digitization of artifacts and antiquities… to create vivid and interactive effects with viewers Not out of this trend, in recent years, museums in Vietnam There have also been innovations in the display and application of science and technology”.

Thanks to the application of information technology, the National Museum of History has owned the archives of scientific and documentary materials. extremely valuable to serve 3D exhibitions. The museum has also successfully digitized 14 national treasures, which are highly appreciated in terms of learning materials as well as artistic values ​​of their own nature. In addition, many other museums across the country have also started to apply digital technology to attract viewers online. Other units such as the Institute of Monuments Conservation, the National Institute of Culture and Arts have digitized intangible cultural documents to serve conservation work.

In particular, the Vietnam Fine Arts Museum is using iMuseum VFA application, a multimedia application that combines high quality sound and images… allowing users to visit online or in person at the museum.

Meanwhile, in the thematic group on Digital Tourism and Digital Sports, Mr. Pham Van Thuy, Deputy Director General of the General Department Tourism, commented: “The reality shows that relics, heritage and cultural destinations are also resources for tourism development. From that tourism development resource, they turn relics and heritage into become a commodity of culture, so that we can develop cultural industries and services”.

In the face of many people’s concerns that digital transformation is easy to risk losing their jobs. , Deputy General Director of Vietnam National Administration of Tourism shared: “Digital transformation is not about losing the job of every cadre, civil servant, public employee and employee. Instead, digital transformation to exploit through the internet, through its digitization making it convenient for tourists translation comes to us”.

In the digital transformation group that contributes to promoting the national image, Dr. Meritorious Artist Nguyen Thi Thu Ha, Deputy Director of the Cinema Department, said, with the outstanding help of 4.0 technology on online platforms, cinematic works are more widely covered, independent of time and distance. Audiences can flexibly choose the time frame and location with hundreds and thousands of rich choices in the available movie stores. In just one click, it is possible to bring the whole cinema home or anywhere at a much lower cost than going to the theater.

Vietnamese people watch Vietnamese movies in the context of transition. In a number of countries, it is the industry’s top task when the Vietnamese film market is always rated as having a positive growth rate, with a large source of young audiences, who are also overwhelming users of 4.0 technology in making movies. enjoy cinematic works.

With the same view on digital transformation to contribute to the promotion of the national image, journalist Tran Mai Anh, founder of Thien Nhan Foundation and friends , shared: “According to a survey by booking.com, 82% of people interested in technology can predict tourist destinations; while 79% of people want to experience those tourist destinations online. This means that digital transformation and technologies such as VR, AI, our online application will attract more tourists to Vietnam. can visit, travel in Vietnam, experience tourism culture before they know our country”.

Besides, these discussions also raised some limitations as well. as difficulties and expressed his wish that the Ministry of Culture, Sports and Tourism and the competent authorities would pay attention to solve them to further promote the digital transformation in the tourism, culture and tourism industry.

“Difficults The first thing when performing a digital conversion is to receive memories of leaders and cadres themselves, because even some officials think that digital transformation will lose their jobs. Secondly, legal documents on digital transformation also need to create conditions for units to deploy, to avoid risks when implementing. Third, the resources needed for digital transformation are also very large, including both financial and human resources”, said Dr. Le Xuan Kieu, Director of the Center for Cultural and Scientific Activities of Van Mieu, Quoc Tu Giam. know.

Journalist Tran Mai Anh emphasized: “We have talked a lot about technology and how to bring technology to transmit Vietnamese culture and tourism to the world, but there is one thing. It is very important what the content conveys. That could be what’s happening, even right now. Of course, this cannot be done in a day or two. But once we have integrated and interacted with the online world at the same time, the image of Vietnam presented must be the most beautiful and up-to-date images”.

At the Conference – Seminar on digital transformation in the field of Culture, Sports and Tourism, the Organizing Committee also opened the Information and Reporting System of the Ministry of Culture, Sports and Tourism. This is an information system that collects, synthesizes, analyzes and reports data and provides data to serve the direction and administration of the Ministry and connects to the Government Reporting Information System. The system is implemented according to the policy of the Government and the Prime Minister in order to apply information technology to the state management of the reporting regime of the Ministry of Culture, Sports and Tourism conveniently and quickly.