- Tram Ho
The American Idol program was halted when Season 18 was only halfway done due to concerns surrounding the COVID-19 pandemic. But recently, ABC has decided to continue the production of the program, only 20 participants will be given an iPhone to each person to film their own performances.
And those videos will probably be the most significant pieces in Apple’s “Shot on iPhone” video series!
iPhone rescued American Idol
Contestants will record in their own home, so it is not possible to use conventional camcorders, which need a driver. Instead, the ABC broadcaster decided to send the contestants their Apple phones. The head of the American Idol program, Trish Kinane, said: ” These kids are already familiar with iPhone technology, they are really familiar with it and using it every day .”
And she is not concerned about video quality issues. ” Those high-end iPhones are great. I wouldn’t be surprised if we used iPhones in the studio later, ” Kinane said.
ABC plans to do four more American Idol episodes. The next episode will air on Sunday, April 26. Hosts Ryan Seacrest and judges Katy Perry, Luke Bryan, and Lionel Richie are currently being independently filmed where they areolate themselves to prevent the spread of corona virus.
ABC leader Rob Mills said Apple is working closely with ABC on program production. The Mac maker sees the American Idol season as part of its “Shot on iPhone” advertising campaign, a campaign aimed at demonstrating camera capabilities on iOS devices to attract potential customers. .
Although having the 20 contestants use the iPhone to record this time is probably the largest single project in the “Shot on iPhone” campaign, but this is not necessarily a really new project. Lady Gaga once recorded her single “Stupid Love” on the iPhone. And Selena Gomez also used an Apple device to record video clips last fall.
Source : Genk