Declining mobile phone sales, Mobile World announced that it will make up to 3,000 billion this year by selling laptops

Tram Ho

It seems that the negative signals of the phone business situation in the first half of 2019 have made Mobile World decide to seek more revenue by investing in expanding the laptop computer industry. Despite being a long-established business line, the official introduction of 26 Laptop Centers can be considered a move that shows that Mobile World has really taken seriously in the game to win the market share pie.

Doanh thu điện thoại suy giảm, Thế Giới Di Động tuyên bố sẽ thu về đến 3.000 tỷ ngay trong năm nay nhờ bán laptop - Ảnh 1.

Mr. Doan Van Hieu Em – Mobile World CEO (in the middle)

According to Doan Van Hieu Em – Mobile World CEO – said: Vietnam laptop market is about 12,000 to 14,000 billion dong, equivalent to about 1 million units sold each year. According to Mr. Hieu, the laptop market still has good growth signals because this product still has irreplaceable characteristics for users' study and work.

Doanh thu điện thoại suy giảm, Thế Giới Di Động tuyên bố sẽ thu về đến 3.000 tỷ ngay trong năm nay nhờ bán laptop - Ảnh 2.

"Although it only achieved sales of about VND 2,000 billion last year, with the launch of this professional store chain, the laptop industry is expected to bring about VND 2,700 to 3,000 billion this year, accounting for over 20% of the market. laptop part sold ".

These 26 Laptop Centers will be opened with a shop-in-shop model, which means taking advantage of the internal premises of Thegioididong.com and Dien may Xanh stores across the country and will continue to be expanded if Positive business situation. Besides, Mobile World representatives also said that it would raise laptop stores from 350 points to 500 points and set a target of 50% market share in the next 2.3 years, equivalent to VND 6,000 billion in revenue.

Doanh thu điện thoại suy giảm, Thế Giới Di Động tuyên bố sẽ thu về đến 3.000 tỷ ngay trong năm nay nhờ bán laptop - Ảnh 3.

Referring to the strengths of Laptop Centers, Mobile World CEO said that the company's overall business perspective is always focused on customer experience. Therefore, these stores are designed with open space with an average size of 180 to 240 samples divided into many lines targeting different subjects such as students, offices, and gaming.

Doanh thu điện thoại suy giảm, Thế Giới Di Động tuyên bố sẽ thu về đến 3.000 tỷ ngay trong năm nay nhờ bán laptop - Ảnh 4.

The number of inventories each place always reaches nearly 1,000 machines to make customers experience any machine they want. Not only that, these stores all sell more pre-installed PC products that cost between 12 and 14 million dong and some laptop accessories. Accompanied by promotions and a support team for the laptop industry independently, not dependent on the employees of other industries.

Doanh thu điện thoại suy giảm, Thế Giới Di Động tuyên bố sẽ thu về đến 3.000 tỷ ngay trong năm nay nhờ bán laptop - Ảnh 5.

"With specific sales of laptop industry always focusing on the months 8,9,10 is the time when students go to school, accounting for 40% of the total annual sales, so Mobile World decided to launch the center. laptops in the moment and have special promotions for students. "

Mr. Xia Em also said that in the future he will not eliminate any business ability if he feels effective. It can be clearly seen that from the beginning of the year until now, Mobile World has expanded its business of watches, eyeglasses as well as expanding the household goods and recently the laptop.

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Source : Trí Thức Trẻ